Saudi Arabia

Travel in Saudi Arabia is performing exceptionally well in 2023, having ranked first among all of the other Arab nations in terms of highest inbound visitors in 2022. Saudi Arabia has also experienced an incredible recovery in the number of airlines…

Interest in domestic travel continues to grow at an extraordinary rate, with the number of domestic trips more than doubling between 2019 and 2023. Domestic tourism is rapidly growing in popularity driven by the government’s efforts to highlight and…

Among the many formats of toilet care products, toilet liquids/foam remained the most in demand in Saudia Arabia at the end of the review period, due to its perceived convenience in easy-glide application. Local consumers appreciate toilet care…

Tobacco in Saudia Arabia saw marginal volume growth overall in 2023. Cigarettes remained the largest category in tobacco despite the growing trend towards heated tobacco. Health and wellness trends as well as high taxation and increasing prices…

Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth,…

Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…

Glass jars remained the dominant pack type in sweet spreads packaging in 2022. Glass provides excellent protection from the effects of the outside environment, including sunlight, ensuring the product remains unaffected and prolonging its shelf life.…

The market for sweet spreads continued to see positive growth in volume terms in 2023, albeit at a slower pace than the previous year. This was mainly due to the stabilisation of sales via the foodservice channel, following a boom in the aftermath of…

Sweet biscuits, snack bars and fruits snacks represents one of the best-performing categories within snacks in Saudi Arabia, and this trend is expected to continue into 2024. Stronger demand is being driven by the resumption of normal, fast-paced…

Recycling and reducing plastic and water use are well-established in Saudi Arabia, with over two-thirds of consumers aiming to impact the planet positively, shaping their sustainable purchasing decisions. As such, implementing the recycled claims and…