Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…
The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…
Saudi Coffee Co was established by Saudi Arabia’s Public Investment Fund (PIF) in 2022 with the aim of developing the Kingdom’s national coffee industry and increasing its coffee production from 300 to 2,500 tons annually by 2028. In 2023 the…
In Saudi Arabia in 2023, volume sales in cigars, cigarillos and smoking tobacco declined while current value sales saw an only marginal rise. Consumers continued to shift from cigars and cigarillos towards vapes and heated tobacco products. Such…
Consumption and sales of cigarettes in Saudia Arabia in 2023 remained severely impacted by the growing consumer shift from cigarettes to e-vapour products and heated tobacco. The number of consumers quitting smoking cigarettes has been increasing,…
Following a three-year period of stagnation, the retail market for chocolate confectionery in Saudi Arabia is expected to see an improved performance in current value terms in 2024. This is consistent with a more positive economic outlook, thanks to…
Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women…
The cheese market witnessed a decline in volume sales in 2022, largely as a result of the impact of the high rate of inflation, which led to significant increases in the price of cheese products. Companies revised their pricing constantly during the…
Charge cards follow a typical pattern in Saudi Arabia, where such cards have a set consumer base consisting of, mainly, affluent Saudi citizens who use these cards while travelling. Therefore, the rebound of travel and tourism following the pandemic…
Cat food dominates pet care sales in Saudi Arabia with the category continuing to see dynamic double-digit growth in value and volume terms in 2023. This is largely due to the growing population pet cats and increasing awareness of the benefits of…