Saudi Arabia

Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…

In 2023, dermatologicals is set to return to solid current value growth, although performances are expected to vary widely across categories. For instance, hair loss treatments is expected to continue to benefit from consumers’ perception of their…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

Debit cards continue to make up a large portion of all financial cards in Saudi Arabia. Indeed, debit cards are even more prevalent than credit cards in the KSA, owing to a number of factors, such as wide acceptance and convenience of use, as well as…

The dairy products market has maintained healthy growth in Saudi Arabia in current value terms, mainly due to the high rate of inflation, and it is expected that the market will register a better performance in volume terms in 2023 as prices will see…

After a surge in demand for dairy products and associated packaging in 2020 due to pandemic-related home seclusion, retail unit volume sales somewhat normalised the following year as restrictions started to ease and local consumers began to spend…

Credit cards are not as popular as debit cards in the Kingdom of Saudi Arabia, however, the category still shows a fair performance. One main issue which credit cards face in the KSA is a question mark around their compliance with Sharia Law.…

The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…

Cooking ingredients and meals witnessed positive growth in volume terms in 2023, thanks to a trend of easing inflation (particularly during the second half of the year) and an increase in the rate of employment, which together had a positive impact…