Saudi Arabia

Coffee and tea benefit from being popular drinks in the Kingdom, with these being beverages which are offered as part of traditional hospitality and generosity. Growth is also being boosted by a number of government initiatives, from festivals to…

Saudi Arabia’s hot climate ensures there remains a healthy demand for juice in the Kingdom. However, the performances of the different juice categories have been varied in 2023 with demand increasingly being shaped by the growing focus on healthy…

While sales of tea and coffee continue to blossom the same cannot be said for other hot drinks which has posted a steep decline in retail volume terms in 2023. Sales have been in decline since the government introduced a sugar tax of 50% in 2019. In…

Sales of RTD coffee rose sharply from a low base over the review period with locals becoming increasingly aware of these products and sales have continued to see dynamic growth in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has…

RTD tea is a relatively niche category in Saudi Arabia with it being the smallest soft drinks category in retail volume terms in 2023. Nonetheless, the category has continued to post strong growth both through the off- and on-trade channels. The…