Saudi Arabia

The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas…

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

The Dammam in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Jeddah in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Riyadh in Saudi Arabia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Political opposition and civil liberties are restricted in Saudi Arabia, whilst its economic freedom continues to face challenges. The economy has performed strongly, but is set to slow down and reliance on oil remains high, although inflation is…

Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…

Consumer electronic is seeing variable recovery in 2023, after the dip in sales the former year due to the heightened demand for personal electronics during the era of COVID-19, thus resulting in a following organic decline due to saturation. Majorly…

Headphones is another category enjoying volume growth in Saudi Arabia in 2023, albeit at a lower rate than seen with wearable electronics. The increasing adoption of headphones and earphones in Saudi Arabia, especially for use while exercising and…

Home cinema and speaker systems are increasingly incorporating wireless technology, as this allows users to connect their devices without the need for cords and cables, thus making it more convenient, flexible, and user-friendly. Such a move is in…

Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…

Growth for digital cameras and camcorders continues its downward trajectory, owing to the mass consumer preference for smartphone cameras, coupled with continuous technology upgrades in the newer models of digital cameras pushing up prices.…

In-car entertainment is seeing structural declines, as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Owing to the need for navigation, this…

Smartphone sales in Saudi Arabia have been facing a dip in the post-pandemic landscape, after the boost to electronics sales seen during the era of COVID-19. The top brands in the country, namely Samsung (from United Matbouli Group in KSA) which is…

E-readers continue to struggle as demand is practically non-existent. The device fails to gain consumer’s interest over the popularity of ubiquitous smartphones and tablets, through which consumers can also access e-books. Added to which, the…

Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…

With travel seeing a full return to pre-pandemic levels, airlines have been keen to take full advantage of the situation. This has included continuously adding new fre uencies and introducing new destinations and routes to their networks. This…

Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct…

Hotels in Saudi Arabia is registering strong year-on-year growth in 2023 with operators benefiting from meeting all of the pent-up demand as international and domestic pilgrims have been allowed to return without any cap. Saudi Arabia was in a better…

Interest in domestic travel continues to grow at an extraordinary rate, with the number of domestic trips more than doubling between 2019 and 2023. Domestic tourism is rapidly growing in popularity driven by the government’s efforts to highlight and…