Saudi Arabia

The Saudi government aims to promote physical and social wellbeing and a healthy lifestyle through its Quality of Life programme, which is one of its Vision 2030 initiatives. It pays great attention to sports, as partaking in sports activities has…

The purchasing decisions of consumers are increasingly influenced by health concerns. Rising awareness of health was particularly accelerated by measures from the government in the form of its Healthy Food Strategy to ensure the health of the nation…

The briefing examines how the chemical products industry is performing globally and in the largest countries in terms of chemical products output. The report also provides data for production, market size, imports, exports, industry costs, industry…

Bread remains a key area of staple foods in Saudi Arabia with it being the largest category in both retail volume and current value terms. Bread accompanies many meals and therefore sales are not generally significantly impacted by factors such as…

Breakfast cereals is witnessing healthy growth in 2023 and this is mainly due to the normalisation of life in the Kingdom and the lifting of COVID-19 restrictions. The re-opening of schools and consumers returning to the workplace has had a…