Saudi Arabia

Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…

Dammam and Jeddah stand as Saudi Arabia’s most economically vibrant cities, boasting the highest per capita GDP. Dammam has the highest per capita disposable incomes, while Jeddah takes the lead in productivity levels. Additionally, Jubail emerges as…

Although per capita income levels are anticipated to increase at a slower pace than the regional average, incomes in Saudi Arabia will remain relatively high by regional standards over 2021-2040. Comprehensive structural reforms and economic…

Saudi Arabia is projected to experience a moderate increase in the number of households between 2022 and 2027. Although couples with children will continue to be the leading household type, the most rapid growth is expected among single person…

Since the pandemic, retail unit volumes of baby food packaging have consistently declined. During the pandemic, mothers – particularly working mothers – had greater time to spend at home looking after their children, and this left them with more time…