Saudi Arabia

The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Consumers today have a greater understanding of the significance of diet and nutrition to their overall health and wellbeing. Increasing knowledge of the dangers to health of obesity and related problems, such as heart disease, has led consumers to…

In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…

Coffee is a traditional drink in Saudi Arabia, with a rich history and rich flavour. The original drink is a fusion of coffee beans, ginger, cardamom, saffron, and cloves. Saudi Arabian residents value such traditional coffee, and are well-aware of…