Saudi Arabia

Health and wellness trends, as enhanced by both the era of the pandemic and the government’s healthy living promotions as part of the Saudi Vision 2030, have inspired consumers to adopt healthy eating habits. In turn, this has encouraged interest in…

The purchasing decisions of consumers are increasingly influenced by health concerns. Rising awareness of health was particularly accelerated by measures from the government in the form of its Healthy Food Strategy to ensure the health of the nation…

Coffee is a traditional drink in Saudi Arabia, with a rich history and rich flavour. The original drink is a fusion of coffee beans, ginger, cardamom, saffron, and cloves. Saudi Arabian residents value such traditional coffee, and are well-aware of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Glass jars remained the dominant pack type in sweet spreads packaging in 2022. Glass provides excellent protection from the effects of the outside environment, including sunlight, ensuring the product remains unaffected and prolonging its shelf life.…

In-car entertainment is seeing structural declines, as separate navigation systems become defunct. In current times, most new cars, including non-luxury vehicles, come equipped with voice-enabled in-car GPS. Owing to the need for navigation, this…

Sales of large cooking appliances are supported by overall demand due to population growth in the Kingdom. As seen in other essential consumer appliance categories (eg refrigeration appliances), large cooking appliances benefit from the various…

Air conditioners in Saudi Arabia have historically benefitted the most in the central region of the country, which is home to some of the biggest and most populous cities, including the capital, Riyadh. The hot weather in the country is also…

Following a two-year period of decline, sauces, dips and condiments returned to positive growth in retail volume terms in 2023. In 2021 and 2022, demand was negatively impacted by disruptions to the global supply chain, which pushed up production…

Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…

Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…

The dairy products market has maintained healthy growth in Saudi Arabia in current value terms, mainly due to the high rate of inflation, and it is expected that the market will register a better performance in volume terms in 2023 as prices will see…

The butter market was significantly impacted by the war following the Russian invasion of Ukraine in 2022. The conflict led to a significant increase in prices due to the shortage of supplies and labour, and logistics challenges. All these factors…

After recording a decline in 2021, retail unit volumes of processed fruit and vegetables packaging returned to growth in 2022. The previous year’s decline was largely due to the normalisation in demand following a huge boom in 2020, when consumers…

The pandemic has led consumers to become more concerned about the products they consume, and more conscious of side-effects, with some people therefore preferring to purchase herbal/traditional products instead of standard products, or those needing…

Overall smokeless tobacco, e-vapour products and heated tobacco saw triple-digit rises in both volume and current value sales In Saudi Arabia in 2023. The popularity of heated tobacco products continued to expand, led by Phillip Morris as the main…

Consumers today have a greater understanding of the significance of diet and nutrition to their overall health and wellbeing. Increasing knowledge of the dangers to health of obesity and related problems, such as heart disease, has led consumers to…

In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…

The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas…

In 2022, retail unit volume sales of processed meat and seafood packaging in Saudi Arabia notably increased compared to the previous year’s flat performance, as local consumers resumed their regular, out-of-home lifestyles after the pandemic and…