Saudi Arabia

Smartphone sales in Saudi Arabia have been facing a dip in the post-pandemic landscape, after the boost to electronics sales seen during the era of COVID-19. The top brands in the country, namely Samsung (from United Matbouli Group in KSA) which is…

Sales of soft drinks have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. Furthermore, the country’s hot climate means there is a constant demand for soft drinks. Saudi Arabia…

Debit cards continue to make up a large portion of all financial cards in Saudi Arabia. Indeed, debit cards are even more prevalent than credit cards in the KSA, owing to a number of factors, such as wide acceptance and convenience of use, as well as…

Breakfast cereals is witnessing healthy growth in 2023 and this is mainly due to the normalisation of life in the Kingdom and the lifting of COVID-19 restrictions. The re-opening of schools and consumers returning to the workplace has had a…

With all sports centres, activities, and events suspended for significant periods during the COVID-19 pandemic, sports nutrition suffered a drastic decline in 2020. Consumers were not able to work out as regularly as they did previously, meaning that…

Consumer health is set to maintain solid current value growth in 2023, with increases across most categories. Analgesics, and cough, cold and allergy (hey fever) remedies are expected to remain the largest OTC categories. Due to their maturity and…

Sweet biscuits, snack bars and fruits snacks represents one of the best-performing categories within snacks in Saudi Arabia, and this trend is expected to continue into 2024. Stronger demand is being driven by the resumption of normal, fast-paced…

Players in edible oils continued to face a number of ongoing challenges towards the end of the review period, not least logistical issues created by the ongoing conflict in Ukraine. The country is the world’s largest exporter of sunflower oil, and…

Consumer lending in Saudi Arabia is on the upturn, as the Kingdom has generally recovered from the aftereffects of the COVID-19 pandemic. Moreso, due to consumer behaviour and expenditures unwaveringly affected by the pandemic, along with 15% VAT,…

Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…

Dietary supplements is set to maintain dynamic current value growth in 2023. After the onset of the pandemic, consumers educated themselves on the health benefits of specific ingredients, and became particularly interested in dietary supplements with…

Hotels in Saudi Arabia is registering strong year-on-year growth in 2023 with operators benefiting from meeting all of the pent-up demand as international and domestic pilgrims have been allowed to return without any cap. Saudi Arabia was in a better…

Premium beauty and personal care witnessed more dynamic growth in current value terms in 2023 than mass beauty and personal care. There were a number of factors behind this, although one of the major ones was the increased number of tourists. With…

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

Away-from-home (AFH) tissue and hygiene in Saudi Arabia maintained strong volume and current value growth in 2023. At the end of the review period, AFH tissue continued to rebound from a decline in 2020, caused COVID-19-related measures and…

In Saudi Arabia in 2023, volume sales in cigars, cigarillos and smoking tobacco declined while current value sales saw an only marginal rise. Consumers continued to shift from cigars and cigarillos towards vapes and heated tobacco products. Such…

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Saudi Arabia has taken significant steps to transform itself into a cashless society – starting even before the event of the COVID-19 pandemic, which triggered digital evolution in industries globally. In this regard, the Kingdom of Saudi Arabia…

Meals and soups witnessed positive growth in volume terms in 2023, thanks to the normalisation of consumer lifestyles post-pandemic, including the reopening of schools and the return of consumers to their physical workplaces. The number of women in…

Since the pandemic, retail unit volumes of baby food packaging have consistently declined. During the pandemic, mothers – particularly working mothers – had greater time to spend at home looking after their children, and this left them with more time…