Saudi Arabia

Inflation has had an impact on nappies/diapers/pants in Saudi Arabia, leading to increased costs for manufacturers and retailers. This is because prices of raw materials and the costs of transportation and production factors have increased due to…

In 2019, there was no 15% VAT (value-added tax) implementation, expats’ families were not liable for dependence fees, and inflation and the cost of utilities like electricity, as well as tuition fees, were significantly lower. Therefore, consumers…

Recycling and reducing plastic and water use are well-established in Saudi Arabia, with over two-thirds of consumers aiming to impact the planet positively, shaping their sustainable purchasing decisions. As such, implementing the recycled claims and…

Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…

With travel seeing a full return to pre-pandemic levels, airlines have been keen to take full advantage of the situation. This has included continuously adding new fre uencies and introducing new destinations and routes to their networks. This…

Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The…

Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…

Saudi Arabia’s hot climate ensures there remains a healthy demand for juice in the Kingdom. However, the performances of the different juice categories have been varied in 2023 with demand increasingly being shaped by the growing focus on healthy…

Menswear in the Kingdom of Saudi Arabia is inspired by both local, traditional garments, and global fashion trends. Traditional wear for men typically consists of long flowing gowns and thobes, with the latter being a long-sleeved, ankle-length,…

Childrenswear sees overall support from the baseline fact that children need an ongoing supply of clothing as they grow out of their clothes within relatively short periods of time. As such, childrenswear has shorter lifecycles than apparel for women…

The Saudi government is focusing on promoting sports across the Kingdom with it aiming to encourage people to lead healthier lifestyles through its Quality of Life programme, which is one of its Vision 2030 initiatives. It is paying great attention…

The market for sweet spreads continued to see positive growth in volume terms in 2023, albeit at a slower pace than the previous year. This was mainly due to the stabilisation of sales via the foodservice channel, following a boom in the aftermath of…

Saudi Arabia boasts one of the largest home appliances markets in the Middle East region, owing to consumers’ enhanced lifestyles and strong purchasing power, thanks to thanks to increasing job security, more women and youth in the workforce, and the…

Sales of RTD coffee rose sharply from a low base over the review period with locals becoming increasingly aware of these products and sales have continued to see dynamic growth in 2023 in off- and on-trade volume terms. Starbucks Iced Coffee has…

Coffee and tea benefit from being popular drinks in the Kingdom, with these being beverages which are offered as part of traditional hospitality and generosity. Growth is also being boosted by a number of government initiatives, from festivals to…

Charge cards follow a typical pattern in Saudi Arabia, where such cards have a set consumer base consisting of, mainly, affluent Saudi citizens who use these cards while travelling. Therefore, the rebound of travel and tourism following the pandemic…

Sales of stale foods have continued to see healthy growth in retail volume and value terms in 2023, with sales benefiting from a booming economy. The market saw several challenges in 2022 from Russia's invasion of Ukraine and global inflation which…

Overall confectionery packaging retail unit volume sales in Saudi Arabia returned to growth in 2022, albeit marginal, following pandemic-induced declines due to lack of mobility outside of the home and limited demand for impulse purchases. The…

Baby formula saw volume sales fall in 2022 and the category has continued to struggle in 2023, mainly due to the ongoing change in Saudi culture. Years ago, Saudis used to have many children, with an average family having around five or six children.…

Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…