Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The market for snacks in Saudi Arabia is expected to register robust growth in current value terms in 2024, continuing the trend of the previous year. This will be consistent with a more positive economic outlook, thanks to easing inflation and an…
Tobacco in Saudia Arabia saw marginal volume growth overall in 2023. Cigarettes remained the largest category in tobacco despite the growing trend towards heated tobacco. Health and wellness trends as well as high taxation and increasing prices…
Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…
Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…
Retail in Saudi Arabia continued to experience positive growth in current value terms in 2023 with the end of the pandemic and improved consumer confidence helping to encourage spending. Although the Saudi economy actually contracted in 2023 due to a…
Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…
Demand for polish continued to rise in 2023, following the retail volume declines of 2020 due to pandemic-induced home seclusion. The latter resulted in waning interest in polishing one’s footwear, for instance, with the latter experiencing the…
Pet care continues to see dynamic double-digit growth in value and volume terms in Saudi Arabia with it having become one of the most dynamic industries in the Kingdom. This dynamism is being driven by the huge investment made by major pet care…
Despite a further drop in value sales in 2023, in line with a weakening average unit price, laundry care remained the largest category in home care in Saudi Arabia. Within laundry care, laundry detergents remained the dominant category with powder…
In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…