Saudi Arabia

In Saudi Arabia, there is increasing awareness of the importance of healthy eating as a means of improving the immune system, and organic products are favoured, as they are seen as more natural. According to Euromonitor International’s Voice of the…

The clean beauty trend has been taking over the beauty and personal care market in Saudi Arabia, just as it has done the world over. Consumers are increasingly seeking out cosmetics products that make use of all-natural ingredients, vegan formulas…

The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…

In 2020, demand for ready-to-cook frozen products in ready meals increased as the country entered a national lockdown period in the first half of the year. At this point, many consumers entered home seclusion to protect themselves and others from the…

As the trend to consume healthy food gained ground in 2020, consumers looked for easy-to-cook/-prepare and healthy dishes, which resulted in increasing consumption of salads. As a result, the packaging unit volumes of PET bottles in salad dressings…