Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Saudi Arabia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Since the pandemic, retail unit volumes of baby food packaging have consistently declined. During the pandemic, mothers – particularly working mothers – had greater time to spend at home looking after their children, and this left them with more time…
Saudi Arabia is projected to experience a moderate increase in the number of households between 2022 and 2027. Although couples with children will continue to be the leading household type, the most rapid growth is expected among single person…
Although per capita income levels are anticipated to increase at a slower pace than the regional average, incomes in Saudi Arabia will remain relatively high by regional standards over 2021-2040. Comprehensive structural reforms and economic…
Dammam and Jeddah stand as Saudi Arabia’s most economically vibrant cities, boasting the highest per capita GDP. Dammam has the highest per capita disposable incomes, while Jeddah takes the lead in productivity levels. Additionally, Jubail emerges as…
Through to 2040, the Saudi population is set to continue rising due to high fertility rates and longer life expectancy, with the average consumer being 37 years old. Generation Alpha will dominate, comprising over a quarter of the population. Income…
The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…
Dairy products have established an important role in the diets of many Saudi Arabian consumers. However, in line with many markets around the world, Saudi Arabia is seeing a growing interest in plant-based alternatives that is being supported…
The re-opening of schools has had a major impact on the recovery of many packaged food categories, with other dairy products being amongst them. The return to schools was a major factor in the recovery of chilled dairy desserts, in particular, as…
Fresh milk is seeing a revival in volume sales in 2023 following a decline in the previous year due to the high rate of inflation and the increasing cost of living, which put pressure on consumers. In 2023, however, sales are witnessing healthy…
The dairy products market has maintained healthy growth in Saudi Arabia in current value terms, mainly due to the high rate of inflation, and it is expected that the market will register a better performance in volume terms in 2023 as prices will see…