RTD Tea

The niche landscape of RTD tea posted positive off-trade volume growth in 2022, although much of this can be attributed to the fact that the category is growing from a low base. Sales have also benefited from wider penetration due to increased…

During the review period, RTD tea benefited strongly from an association with health and wellness preferences, with carbonated RTD tea and kombucha in particular aligning with functional health and wellness trends and being a major driver behind…

The year 2023 did not witness significant new launches or packaging innovations in RTD tea. Slower growth in RTD tea compared to previous years is attributed to economic slowdowns and naira devaluation, resulting in heightened production costs.…

The health and wellness trend, which is exerting a strong influence across soft drinks, has had a particularly marked impact on the development of the RTD tea category. With increasing awareness of the rise in the prevalence of obesity and other…

RTD tea has continued to post moderate growth in off-trade volume terms in 2023. Much of the RTD tea sold in Norway is for out of home consumption. As a result, sales have benefitted from the return of busy lifestyles in the post-pandemic period. The…

RTD tea registered a decline in volume sales in 2023, as soaring inflation dampened demand and consumers prioritised essentials. In addition, as RTD tea is more expensive than other soft drinks such as carbonates, this further dampened volume sales.…

The significantly warmer climate experienced in 2023, attributed to El Niño, has reinvigorated Ready-to-Drink (RTD) tea. This resurgence in consumption, as a favoured hydrating drink, marks a substantial shift from recent years of stagnation. Despite…

In 2023, RTD tea declined in volume terms. Demand fell as consumers became more budget-conscious due to the cost of living crisis and higher average prices. RTD tea is also highly seasonal drink, with high dependency on promotional activities from…

With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a…

RTD tea registered another year of strong growth in 2023, benefitting from a positive perception during rising health trends. Compared to other soft drink areas, RTD tea remains a highly concentrated market, with a small number of brands and…

RTD tea is a relatively niche category in Saudi Arabia with it being the smallest soft drinks category in retail volume terms in 2023. Nonetheless, the category has continued to post strong growth both through the off- and on-trade channels. The…

Ready-to-drink (RTD) tea faces challenges due to soaring prices and a decline in disposable income among Serbians in 2023. As consumers prioritise spending on essentials, the demand for RTD tea diminishes. Consequently, producers of RTD tea curtail…

On-trade volume sales of both reduced sugar and regular still RTD tea are set to see another year of growth in 2023. Reduced sugar still RTD tea is expected to increase at a faster pace in on-trade volume terms, benefiting from the wider availability…

The off-trade demand for RTD tea in Slovakia suffered from colder than usual weather in 2023, as a cold spring combined with fewer tropical days during summer to negatively impact sales. In addition to this climatic factor, consumers were trying to…

In 2023, RTD teas saw growth in both retail volume and current value terms. Sophisticated flavour combinations are contributing to the growth of the category, with consumers seeking out special teas, including exotic flavours like passion fruit from…

Rooibos tea continues to be a growing choice among South Africans due to its local positioning. It is also considered the more suitable option due to its pricing, antioxidant and hydrating effects. This supports the growth of rooibos tea, especially…

RTD tea is set to see minimal growth off-trade volume growth in 2023. However, vastly difference performances are expected across categories. For instance, whilst regular still RTD tea is set to see a negligible decline, reduced sugar still RTD tea…

A great deal of positivity surrounds the RTD tea category in Spain, and it is set to see another year of off-trade and on-trade volume and value growth in 2023. An indication of this positivity came in 2023 with the launch of Fuze Tea by Cía…

RTD tea is projected to see an overall decline in off-trade volume sales over 2023. This is due to the performance of the dominant category, still RTD tea, with both regular and reduced sugar formats seeing a dip in demand. However, this is in…

Despite the category’s maturity, RTD tea sales continued to expand in off-trade volume terms in 2023, thanks to its perception as a healthier alternative to other types of soft drinks, especially carbonates, thanks to its relatively low sugar…