Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Following consistent declines earlier in the review period, RTD coffee recorded modest growth in off-trade volume sales in 2023. This turnaround was partly explained by the increased incidence of impulse purchases and on-the-go consumption occasions…
Off-trade volume sales of RTD coffee are set to show a slight decline in 2023, signalling a return to the pre-pandemic trend as consumers resume their normal routines. This stagnation in off-trade sales suggests that consumers, who heavily relied on…
Off-trade sales of RTD coffee registered positive growth in volume terms, driven by the resumption of active, on-the-go lifestyles, including the return of consumers to their physical workplaces. RTD coffee is widely associated with consumption…
RTD coffee saw further double-digit volume growth in 2023 thanks to lower unit price growth than in 2022 as inflation declined in the year, and the widespread presence of affordable brands such as Lotte and MacCoffee. The growing coffee culture and…
RTD coffee registered the steepest fall in volume sales among soft drinks in 2023. RTD coffee is considered expensive and with inflation soaring, volume demand fell. Growth also continued to be inhibited by the limited availability.