Romania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Toilet Care in Romania

Feb 2024

Overall, retail volume sales of toilet care rose moderately in 2023. As in 2022, this was due to the performance of the dominant type, toilet liquids/foam, and rim liquids, with other categories continuing to see reduced or negligible retail volume…

USD 1,195
Country Report

Polishes in Romania

Feb 2024

The demand for polishes continued on a downward trajectory in 2023. These products were considered non-essential or obsolete by a large share of the consumer base, especially younger people. Furthermore, substitution and cannibalisation continued to…

USD 1,195
Country Report

Vacuum Cleaners in Romania

Jan 2024

Vacuum cleaners continue to benefit from consumers’ higher standards of health and hygiene, as enhanced by the era of the pandemic. As such, keeping a clean home has become a high priority, supporting both volume and value sales of vacuum cleaners.…

USD 1,195
Country Report

Dishwashing in Romania

Feb 2024

The positive performance of dishwashing in Romania in 2023 was the result of Romanian consumers often cooking at home, as high inflation and strong pressure on purchasing power discouraged visits to foodservice establishments. However, hand…

USD 1,195
Country Report

Packaging Industry in Romania

Feb 2024

In 2022, Romania’s packaging industry witnessed dynamic shifts influenced by economic challenges and consumer preferences. Larger pack sizes became the preferred choice across a variety of categories, offering consumers economic advantages amid…

USD 2,450
Country Report

Home Insecticides in Romania

Feb 2024

Despite strong pressure on consumer purchasing power and soaring retail current unit prices, home insecticides registered a retail volume sales increase in 2023. While marginal overall, all categories, bar the mature spray/aerosol format, posted…

USD 1,195
Country Report

Home Care in Romania

Feb 2024

High inflation continued to exert strong pressure on the demand for home care in Romania in 2023, with retail current unit prices rising across all categories. Increases in the costs of raw materials and utilities put pressure on manufacturers,…

USD 2,750
Country Report

Air Care in Romania

Feb 2024

Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at…

USD 1,195
Country Report

Consumer Foodservice in Romania

Feb 2024

The positive performance of consumer foodservice in 2023 was driven by the lifting of COVID-19 restrictions in March 2022. However, high inflation was seen from the last quarter of 2022, coinciding with rising consumption of heat, gas and electricity…

USD 2,450
Country Report

Writing Instruments in Romania

Jan 2024

Following interruption during COVID-19-related restrictions and widespread homeschooling, the accelerating ‘back to work’ trend has led to both volume and current value sales growth of writing instruments in Romania in 2023.

USD 990
Country Report

Jewellery in Romania

Jan 2024

Amid challenging economic conditions, local consumers have shown a rising interest in investing in fine jewellery, particularly gold. Fine jewellery has also gained popularity as a high-value gift item. In addition, the lifting of pandemic…

USD 990
Country Report

Surface Care in Romania

Feb 2024

While the COVID-19 pandemic stimulated surface care demand, with more consumption opportunities, a level of maturity and high inflation slowed down the category performance towards the end of the review period. In addition, consumers went out more…

USD 1,195
Country Report

Laundry Care in Romania

Feb 2024

In 2023, laundry care registered a modest overall decline in retail volume terms, although some categories, such as tablet detergents and liquid detergents, spot and stain removers and "other" laundry aids saw increases. The decline in the largest…

USD 1,195
Country Report

Bleach in Romania

Feb 2024

Following the hike in demand in the wake of the COVID-19 pandemic, when consumers embraced bleach as an effective tool against germs and the virus, there has been a readjustment in demand in the category. Thus, bleach resumed its pre-pandemic…

USD 1,195
Country Report

Microwaves in Romania

Jan 2024

Sales in microwaves remain in a slump which is expected to deepen further over the coming years. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients. On the other hand, the more…

USD 1,195
Country Report

Dishwashers in Romania

Jan 2024

Dishwashers buck the general category trend of major appliances by achieving decent volume sales in 2023. This is attributed to the category being quite new in Romania, with low penetration. Beko (SC Arctic SA) is the most prominent brand, with…

USD 1,195
Country Report

Personal Accessories in Romania

Jan 2024

Even though inflation remained high in Romania in 2023, personal accessories saw growth in both current value and volume terms. Romanians are increasingly preoccupied with improving their personal image, and despite declining purchasing power, they…

USD 1,210
Country Report

Refrigeration Appliances in Romania

Jan 2024

Refrigeration appliances remains in a volume slump in 2023, following the boost to sales seen in the earlier review period, supported by the cocooning and home-renovation trends seen during the era of the pandemic. For example, freezers were popular…

USD 1,195
Country Report

Consumer Appliances in Romania

Jan 2024

Inflation remains a key factor for consumer appliances in Romania in 2023, as consumers’ purchasing power continues to be affected by these economic pressures. In this context, volume sales of major appliances remain low, as many consumers are…

USD 2,750
Country Report

Food Preparation Appliances in Romania

Jan 2024

Food preparation appliances are maintaining positive volume sales in 2023, supported by consumers’ focus on healthy diets and lifestyles. Many households remain interested in upgrading their food preparation appliances due to the focus on preparing…

USD 1,195
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