Retailing

During 2020 and into early 2021, supermarkets saw a surge in customer visits and sales in response to pandemic-era lockdowns and driven by the convenience of location, manageable store sizes, and the availability of click-and-collect services.…

Despite recording high single-digit current value growth in 2023, the solid performance by supermarkets in Germany was largely driven by the historically high inflation rate, especially for food and drinks. In comparison to discounters, the other…

Supermarkets saw value growth in Greece in 2023. Players in the channel expand their networks mainly through acquisitions, primarily focusing on the acquisition of small local chains in order to open stores all over Greece. Smaller chains were hit…

Supermarkets saw a slight current value decline in Hong Kong in 2023, returning almost to the pre-pandemic level of sales. The average selling price of goods in three of the major supermarkets, Wellcome, ParknShop, and U select, increased by 2%…

Supermarkets saw a decline in value sales in Hungary in 2023, following the positive performance seen in 2022 as the channel benefitted from the normalisation patterns following the era of the pandemic. In 2023, however, the channel is being affected…

Even after already rebounding to the pre-pandemic level of value sales as early as 2021, supermarkets saw double-digit current value growth in India in 2022, and this trend continued in 2023. Outlet numbers also maintained their growth trend.…

Supermarkets saw a decline in sales in current value terms in Indonesia in 2023. Supermarket players continued to face notable competition from rival channels in 2023 due to changes in consumer behaviour, notably a shift towards e-commerce, which had…

Supermarkets was facing some ongoing challenges in Ireland in 2023, following on from the change in consumer behaviour which was seen both during the era of the pandemic and also currently, due to the cost-of-living crisis. Similarly to hypermarkets,…

Supermarkets in Israel saw greater value growth in 2023 compared to the previous year, which is partly attributed to shifts in the competitive landscape through the arrival of new players. For example, as discussed in discounters, we are seeing the…

Supermarkets is the grocery retailers channel with the highest penetration in Italy and it saw moderate growth in current value terms in 2023 as inflation started to show signs of stabilising, albeit prices continued to rise. Aside from the impact of…

In 2023, price rises were seen across various industries in Japan, impacting the cost of living. During COVID-19, consumers’ eating habits shifted more towards cooking and eating at home. Despite the country gradually returning to the pre-COVID-19…

Like hypermarkets, the supermarkets channel struggled for growth during the pandemic as consumers adjusted their shopping behaviour. Due to the restrictions in place and the fear of contagion, alongside a shift to home working arrangements, many…

In 2023, supermarkets in Mexico registered growth in current value terms, and even saw a more dynamic rate of increase than in the previous year. In fact, during 2022 supermarkets saw a performance well below other channels, such as discounters, as…

Moroccan consumers exhibit a pronounced sensitivity to prices and often rely on traditional supply methods, prioritising trust and availability when selecting vendors. A positive store image is thus crucial in their purchasing decisions. While rural…

Supermarkets in New Zealand continued to register strong retail current value growth in 2023, which was faster than the 2022 increase. However, this was informed by inflationary pressures driving up unit prices of grocery products. While fuel costs…

In 2023, supermarkets in Nigeria navigated a dynamic retail landscape characterised by inflation-driven shifts in consumer behaviour, intensified competition, and adaptations to economic challenges. The high inflation rate in Nigeria significantly…

In 2023, grocery retailers engaged in price wars as they reacted to weaker consumer confidence and tried to support consumers facing higher costs of living. Food prices continued to increase significantly as costs soared across the value chain,…

Supermarkets in Peru felt the direct impact of the weakening economy in 2023, with current value sales declining for the second consecutive year. Since the Peruvian economy entered recession in 2023, over half of Peruvian families have been left…

Supermarkets recorded strong growth in value sales in 2023. The upward trend in the number of supermarkets also continued in 2023 with supermarkets recording the highest growth in grocery retailers during the year. Proximity supermarkets, ie local…

In 2023, retail value growth was double-digit for supermarkets in Portugal. During the outbreak of COVID-19, supermarkets experienced a temporary increase in sales as consumers stockpiled goods – however, this placed pressure on retailers to ensure…

In 2023, supermarkets in Romania recorded double-digit retail value growth; the result of having excellent locations in crowded neighbourhoods. As such, these stores increasingly benefit from proximity while offering a broader range of products…

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

Despite a marginal value sales decline in 2023, supermarkets in Singapore remained the most popular format of grocery retailers in the local market, with value sales still remaining higher than pre-pandemic levels, and the number of outlets…

Supermarkets in Slovakia lost out to discounters in 2023, as continuing high inflation saw consumers increasingly shop in discounters. Consumers also sought out discounts in supermarkets as they were highly price sensitive. As such, supermarket…

After a relatively strong performance during the pandemic, due to lockdown restrictions, supermarkets in South Africa once again benefited in 2023 from consumers’ renewed focus on essential products due to economic pressures. The channel’s…

Although supermarkets saw a second consecutive year of decline in outlet numbers in South Korea in 2023, current value sales maintained low growth. Positioned between convenience stores and hypermarkets, supermarkets leverage their smaller size for…

Maradona confirmed its position as the leading chain of Spanish supermarkets in value terms in 2023 despite ranking second in terms of the number of outlets. The company strengthened its brand equity through intensified promotional campaigns,…

Supermarkets in Sweden were at the forefront of the battle against inflation surges in Sweden towards the end of the review period. This is unsurprising as supermarkets is the highest-value channel within grocery retailers in the country. In 2023,…

Although supermarkets saw modest declines across all metrics in 2023, the channel remained Switzerland's leading grocery retail channel in current value terms due to the significant store network across the country. By comparison, the number of…

Supermarkets in Taiwan recorded steady value sales growth in 2023, a year marked by digitalisation efforts as well as an expansion in home delivery services. Uni-President officially acquired Carrefour's business in Taiwan on Nov 14, 2022. This…

Current value sales continued to rise for supermarkets in Thailand in 2023, at a rate that was significantly faster than that posted in 2022. Supermarket operators in the country tend to target middle- to upper-income consumers, who are somewhat less…

Supermarkets in the Czech Republic have enjoyed a solid performance in recent years. Inflation has remained high since 2022 plunging the Czech economy into dire straits for the second year running. Even though the soaring costs of living put further…

Despite the increasing competition from hypermarkets and discounters, supermarkets remains by far the largest grocery retailers category in the Netherlands, with it continuing to expand its footprint in 2023. Competition in supermarkets is still…

Despite ongoing competition from hypermarkets, supermarkets in the Philippines enjoyed positive gains in current value terms in 2023. Growth was boosted by the continued expansion of players such as SM Retail Inc, Robinsons and Puregold, which…

Numerous supermarket chains in the United Arab Emirates continued their expansion efforts in 2023, with notable contributions from LuLu Supermarket, Grandiose Supermarket, and Spar. LuLu Supermarket aims to strategically expand into smaller store…

Supermarkets in the UK was the only grocery retail channel in 2022 to witness value sales decline, in a year characterised by soaring food prices, skyrocketing cost of utilities, high inflation, and a cost-of-living crisis, which all contributed to a…

Although supermarkets recorded positive growth in the US in current value terms in 2023, it posted near flat growth at constant 2023 prices. As such, inflation, rather than a higher number of units sold, was behind much of the value gain. In current…

In the last two years of the review period, a noticeable trend in supermarket chains in Turkey involves a strategic reallocation of shelf space within their outlets. There has been a deliberate reduction in the variety of items related to clothing…

Supermarkets was the most dynamic grocery retailers channel in Ukraine in current value growth terms in 2023. While many players suffered steep declines in revenues and the loss of several outlets in 2022 due to the initial shock and destruction of…

Supermarkets in Vietnam saw significant growth in 2023, with notable increases in terms of both current value sales and the number of outlets, driven by the aggressive expansion strategies of key players. Local consumers in suburban and rural areas…

The importance of customer loyalty has grown in a time of disruption and rising uncertainty. A central place is taken by consumer-centric strategies, retention efforts and the need to provide added value to loyalty scheme members. One-size-fits all…

Variety stores in Western Europe are seeing renewed interest from consumers, as operators expand rapidly, with a focus on low prices and broad product assortments. While store-based retailing more widely continues to struggle in the context of the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

The next billion consumers represent new growth opportunities worth trillions of dollars in consumer spending across the globe. However, the next billion consumers are not a monolithic cohort, as they vary hugely from market to market. In order to…