Retailing

Following low value sales in 2021, direct selling saw a positive boost in 2022, despite rising price points and inflation. The most positive aspect has been the strong recovery of beauty and personal care sales, the largest part of the category.…

In 2023, direct selling in Colombia has benefited from its ease and speed of purchase, product variety and payment options. Growth is also attributable to expansion into more remote areas of the country. In the wake of the COVID-19 pandemic, direct…

Several years of current value decline were seen in direct selling in China during the pandemic, as the direct selling business model relies heavily on hosting meetings or gatherings to introduce products and recruit new sales personnel, which was…

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…