Retailing

Direct selling retail current value sales exhibited a steep decline during 2020 in response to the COVID-19 pandemic. Restrictions on movement, most notably a dusk-to-dawn curfew in the major cities, made it difficult for salespeople to move around,…

Brick and mortar grocery stores remain extremely popular in Kenya, despite ongoing strong growth in e-commerce. The number of grocery stores outlets continued to increase in Kenya in 2022 as operators looked to expand as the country continued its…

Faced with rising costs, some major non-grocery retailers were forced to close their doors towards the end of the review period. Following a general pattern of South African retailers exiting Kenya, Massmart Holdings Ltd announced in early 2023 its…

Sendy launched a payment on delivery product for e-commerce and social commerce vendors in Africa, with this including Kenya. This is seen as a significant new product as it overcomes security concerns some consumers still have about shopping online,…

Consumer shopping habits still favour traditional and informal retail in Angola. Retail was hit hard by the COVID-19 pandemic, with the economy suffering. However, with a recovering economy expected in the forecast period and the government focus on…

Retail in Kenya continued to expand in 2022, with new stores opening while there was increased footfall at brick and mortar stores. However, not all modern retailers are finding success in Kenya, with some players being forced to exit the market.…

Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…

France-based multinational Carrefour continued to expand its global footprint during 2022 with the opening of its first hypermarket in Cameroon. This store is located at the PlaYce shopping centre in Yaoundé and it was inaugurated during July 2022.…

The July 2022 opening of the PlaYce shopping centre in Yaoundé represented a watershed moment in the development of non-grocery retailers in Cameroon. In addition to playing host to a large hypermarket under the Carrefour brand, this very modern new…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Similar to other retail channels, hypermarkets has been experiencing rising costs associated with inflation and high shipping costs. However, retailers have been strategic in passing costs on to consumers, and have continued to offer low prices for…

TEDi Betriebs sro, with a majority of standalone outlets, remained the leading player in general merchandise stores in 2022 and was followed by Tchibo Slovensko. The latter focuses on marketing and promotions and runs weekly discounts on a limited…

Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption…

Qatar’s affluent population makes the country an attractive prospect for international retailers, especially given the popularity of shopping as a leisure activity and the preference for global brands. However, the country’s low population and the…

Direct selling has evolved in the recent review period, with sellers turning to social media and online marketplaces. This switch to e-commerce was stimulated by the era of COVID-19, when consumers and players alike were forced to embrace online…

Direct selling saw sales boosted during the pandemic, and the impact has persisted post-pandemic, with growth accelerating again in 2022 after a slowdown in 2021 The channel remains far from saturation or maturity. The key factors driving the…

In Guatemala, the direct selling channel continues to rely heavily on in-person interactions as e-commerce penetration remains relatively low. The COVID-19 pandemic had a significant negative impact on direct selling in 2020 due to government…

Direct selling registered constant value growth in 2022, in spite of high inflation, which was mainly caused by the war in Ukraine. With concerns surrounding COVID-19 putting a spotlight on the concept of preventive health, many Kazakhstanis have…

Health and beauty direct selling continued to dominate retail value sales in 2022, especially through beauty and personal care products. Traditionally, direct selling in Latvia is a well-known channel for beauty products. Moreover, health and beauty…