Retailing

In 2023, direct selling in South Africa remained subject to challenging operating environments. Despite some stabilising of value sales following three consecutive years of decline as a result of the pandemic, there was still lower demand for certain…

Direct selling in Nigeria faced challenges in 2023 as the country grappled with high inflation, resulting in decreased purchasing power among consumers. The direct selling model, predominantly conducted through social commerce and word of mouth, saw…

Direct selling in Morocco experiences a resurgence as society resumes normal activities, albeit amidst economic challenges posed by the rising cost of living. Despite initial setbacks during the pandemic, cosmetics and skin care show signs of…

Direct selling in Malaysia showed resilience during the pandemic, particularly in the case of companies specialising in health and wellness products. Seeking ways to stay healthy, local consumers increasingly turned to health supplements and…

Direct selling continued to face the challenge of digitalisation in Canada in 2023. Towards the end of the review period, many direct selling companies leveraged online platforms and tools to showcase their products and services to customers, who…