Retailing

Rising incomes and urbanisation are broadening the appeal of modern retailing, with more consumers able to access these channels. However, informal retail remains strong, while poor infrastructure is hindering retail development. Younger consumers…

Direct selling benefited from a rising number of agents, particularly women, in Tunisia in 2022. This surge in participation can be attributed to the intensified recruitment efforts of leading operators such as Avon, which actively sought to expand…

In 2022 grocery retailers in Tunisia faced a multitude of challenges, including supply shortages and fluctuating consumer demand. A significant contributing factor to these challenges was the rapid escalation of consumer prices, which surged to…

Home products specialists felt significant impact from the escalating cost of raw materials in 2022. The surge in raw material prices had a cascading effect on consumer demand for home products, as retailers were compelled to transfer the additional…

Retail e-commerce in Tunisia underwent significant expansion in 2022, fuelled by enhanced internet penetration and evolving consumer lifestyles. According to the Department of Commerce, as of September 2022, Tunisia was home to approximately 1,680…