Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
In 2023, convenience stores in South Africa continued to benefit from proximity to local households, with this format often used for daily or weekly top-ups. However, in suburban areas, the channel is increasingly being threatened by the emergence of…
Direct selling in Morocco experiences a resurgence as society resumes normal activities, albeit amidst economic challenges posed by the rising cost of living. Despite initial setbacks during the pandemic, cosmetics and skin care show signs of…
Direct selling in Nigeria faced challenges in 2023 as the country grappled with high inflation, resulting in decreased purchasing power among consumers. The direct selling model, predominantly conducted through social commerce and word of mouth, saw…
In 2023, direct selling in South Africa remained subject to challenging operating environments. Despite some stabilising of value sales following three consecutive years of decline as a result of the pandemic, there was still lower demand for certain…
Moroccan households continued to grapple with economic constraints in 2023, driving heightened price sensitivity and bolstering demand for discounters. With inflation reaching a decade high in the previous year, consumers increasingly sought…