Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Volume sales for wearable electronics are expected to soar in Poland in 2024. Since the pandemic, consumers have become more mindful of their health and this is supporting volume sales of wearables, as consumers look to be more active and also to…
Portable players are one of the few consumer electronics that are expected to see an increase in volume sales in Romania in 2024. This is due to the healthy performance of wireless speakers. There is an increasing range of brands available in the…
Smartphones in Poland are expected to register a slight increase in volume sales in 2024. However, constant value sales growth is expected to be higher, as consumers opt for higher specification models. Smartphone screen sizes also continue to become…
Volume sales for in-car entertainment are expected to fall in Poland in 2024, particularly for in-car navigation. There is growing obsolescence in in-car navigation, as new cars come equipped with integrated in-car entertainment, reducing the need…
Imaging devices in Poland are expected to see a double-digit percentage volume decline, as smartphones continue to steal volume share. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of the average…
Overall, there is expected to be a fall in volume sales of home video in Poland in 2024. TVs remain a high priority consumer electronic product, being one of the most popular products in terms of both value and volume sales. Nevertheless, demand has…
Home audio and cinema in Poland is expected to register volume decline. This represents a continuation of the downward trend established over the review period. This shift is due to household preferences moving away from home audio and cinema towards…
Volume growth is expected to be healthy for headphones in Poland in 2024, largely driven by significant volume sales of TWS earbuds. That being said, consumers continue to be price sensitive, after several years of inflation, though inflation eases…
After two years of volume decline, the picture is expected to be more positive for consumer electronics in Poland in 2024, with volume sales rising slightly. Economic indicators are improving and inflation is also easing. As such, constant value…
It is expected to be a negative picture for computer and peripherals in Poland in 2024, with volume sales decline for the third year in a row. Though inflation is easing, consumers are still price sensitive. In addition, with many consumers having…
Although metal aerosol cans continue to be the leading pack type in spray/aerosol insecticides in Poland, HDPE bottles have been gaining share in recent years and were recording particularly strong growth in 2023. This is due to the increasing…
This report provides valuable insights into product innovation in Poland, analysing data from Euromonitor’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch activity.
The sweet biscuits, snack bars and fruit snacks category in Poland has seen innovation and the emergence of novel flavours, which helped to maintain sales volume towards the end of the review period and contributed to growth in 2024. Brands such as…
Sugar confectionery in Poland saw robust current value growth in 2024, albeit at a slower rate than the previous year of the review period. However, volume sales saw modest decline, dragged down by a weak retail performance.
The year 2024 saw growth for the entire snacks category, although the gap in growth of volume and current value sales widening. The 5% VAT rate on some foodstuffs, paused during the COVID-19 pandemic, was reinstated on 1 April in categories including…
In 2024, savoury snacks saw growth across all metrics in Poland, although volume growth increase was marginal while current value growth slowed but remained robust.
In 2024, ice cream saw growth across all metrics in Poland, although volume growth increased on the previous year while current value growth slowed but remained robust.
After registering a slight decline in sales volume due to the rapid inflation of 2023, gum in Poland in 2024 was characterised by growth in both volume and current value sales. This optimistic trend is primarily attributed to the anticipated…
Chocolate confectionery saw solid volume in current value growth in 2024, with Ferrero Polska Sp zoo continuing to lead the field, albeit with a small loss of share to second ranking Mondelez International Inc.
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