Poland

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Foodservice in Poland

Feb 2024

Consumer foodservice in Poland saw growth in total transactions and current value sales slow dramatically in 2023. This was partly due to the normalisation of consumption habits following the market’s rapid rebound from the negative impact of the…

USD 2,450
Country Report

Consumer Appliances in Poland

Jan 2024

High inflation continues to cause significant implications for the Polish economy and its consumers in 2023, leading to a decrease in purchasing power as the prices of goods and services increased. Many households are struggling with high costs of…

USD 2,750
Country Report

Personal Accessories in Poland

Jan 2024

In 2023, inflation had a significant impact on personal accessories in Poland. The cost of living and average unit prices of essential items increased, leading Polish consumers to gravitate towards more affordable and durable products, especially in…

USD 1,210
Country Report

Jewellery in Poland

Jan 2024

The affordability of lab-grown diamonds is a significant factor in their growing popularity in Poland. With prices up to 85% lower than natural diamonds of identical carat weight and grade, lab-grown diamonds present a cost-effective alternative for…

USD 990
Country Report

Polishes in Poland

Feb 2024

Double-digit retail value growth was registered in 2023, boosted by rising price points, while retail volume growth remained positive in all areas, bar shoe and metal polish. Furniture polish saw the largest growth, with the purpose of furniture…

USD 1,195
Country Report

Cannabis in Poland

Feb 2024

Poland has become a strategic powerhouse for FMCG industries in Eastern Europe in the past two decades, and especially during the current geopolitical climate. The cannabis market is still in its infancy in Poland; however, a range of factors sets a…

USD 2,100
Country Report

Laundry Care in Poland

Feb 2024

Due to increased prices and rising inflation, retail value growth saw a high increase in 2023, recording double-digit growth. Retail volume growth continued to be positive on the landscape, driven by detergent tablets and dryer sheets, although price…

USD 1,195
Country Report

Home Insecticides in Poland

Feb 2024

Retail value growth was double-digit in 2023, driven by rising price points and ongoing inflation. Despite rising prices, retail volume growth was positive in all areas, driven by electric insecticides and spray/aerosol insecticides. Weather…

USD 1,195
Country Report

Home Care in Poland

Feb 2024

In 2023, results on the home care landscape were impacted by rising inflation and the increased cost of living in Poland. For players on the landscape, the rising costs of resources posed a significant challenge, with cost increases seen across raw…

USD 2,750
Country Report

Air Care in Poland

Feb 2024

Following the outbreak of COVID-19, many consumers are spending more time at home, with hybrid working becoming increasingly common. The rise in home offices has increased the demand for air care products, including scented candles, liquid air…

USD 1,195
Country Report

Microwaves in Poland

Jan 2024

Microwaves is enjoying steady volume growth as household penetration steadily rises. The category received a boost in 2022 following the surge of migrants from Ukraine. This was due to the huge numbers of people crossing the border into eastern…

USD 1,195
Country Report

Toilet Care in Poland

Feb 2024

Retail value growth was double-digit in 2023, driven by rising price points and inflation. While consumers became increasingly price-conscious, retail volume growth remained positive, with the outbreak of COVID-19 having a heightened awareness of…

USD 1,195
Country Report

Surface Care in Poland

Feb 2024

Retail value growth was double-digit in 2023, with retail value driven by rising price points. With the high inflation rate impacting consumer purchasing power, there was a growing trend towards value-driven surface care solutions in 2023. Consumers…

USD 1,195
Country Report

Refrigeration Appliances in Poland

Jan 2024

Retail volume sales of refrigeration appliances witnessed further decline in 2023 as consumers grappled with higher costs of living. The purchase of new appliances has been weakened by the slowdown in the housing market, as fewer people moved homes.…

USD 1,195
Country Report

Dishwashing in Poland

Feb 2024

The automatic dishwashing landscape in Poland continued to have low market penetration in 2023, which created solid room for growth and expansion in sales and market share. Consumers in Poland are increasingly becoming more time-conscious, seeking…

USD 1,195
Country Report

Dishwashers in Poland

Jan 2024

Dishwashers is witnessing steady growth in volume terms in 2023, with demand recovering for these appliances year-on-year. The rising penetration of dishwashers can be attributed to various factors, including the convenience and time-saving benefits,…

USD 1,195
Country Report

Bleach in Poland

Feb 2024

Retail value growth was double-digit in 2023, with sales driven by inflation and rising prices. However, following trends noted across the review period, retail volume sales declined. Rising awareness of the potential negative health effects…

USD 1,195
Country Report

Packaging Industry in Poland

Feb 2024

In 2022, packaging in Poland was becoming increasingly influenced again by pre-pandemic lifestyles and practices. For example, sugar confectionery experienced a significant shift towards smaller packaging options. The more compact sizes helped to…

USD 2,450
Country Report

Writing Instruments in Poland

Jan 2024

There was modest volume growth in 2022, partly due to an influx of Ukrainian refugees fleeing the Russian invasion and partly as a result of a post-pandemic return to regular school and work patterns. However writing instruments saw a decline in…

USD 990
Country Report

Vacuum Cleaners in Poland

Jan 2024

Vacuum cleaners witnessed a recovery in 2023, as inflationary conditions eased slightly. Despite the essential status that vacuum cleaners have in virtually all Polish homes, the high inflation that swept across Europe during 2022 put pressure on…

USD 1,195
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