Peru

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…

Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as…

Home products specialists in Peru reported moderate value growth in 2023. Although consumers are still interested in improving their homes and are buying home-related products, high inflation has pushed up unit prices and shoppers are having to…

Amidst a tumultuous period, 2023 was a challenging year for hot drinks in Peru. The upheaval began with the ousting of President Castillo's government following a failed coup in December 2022. This led to widespread disruptions, prolonged protests,…

Hypermarkets in Peru faced a more upbeat scenario in 2023, driven by constant promotions and stronger demand for private label. As recession swept across Peru, more consumers switched to making monthly bigger purchases to save money in the long term.…

Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different…

The year 2023 marked a period of growth for juice companies, propelled by a significant rise in average temperatures due to El Niño at the year's onset and in the latter half. These weather patterns led to heightened sensations of heat compared to…

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

Sales through limited-service restaurants increased significantly in 2023, although growth in this respect was slower than in the previous year. However, consumption in the last quarter was slightly lower due to the economic downturn.

The lodging sector saw significant growth in 2022 and continued to grow in 2023, but to a lesser degree. However, its sales remained well below the levels registered prior to the pandemic, with growth rates being lower than the increase in flow of…

Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to…

Growth in the meals and soups category has been driven by value rather than volume. With a marked rise in prices generally, volume sales have contracted. This has been a particularly prominent feature of categories like this, which are usually not…

Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…

In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…

Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…

Evaporated milk is Peru’s most popular dairy product. However, it is increasingly getting bad press, as consumers realise how unhealthy the ingredients are. As such, evaporated milk has registered volume decline in recent years and is also expected…