Peru

Powders are replacing cubes as the preferred format for stock in Peru. Consumers prefer powders for reasons of practicality, as they are perceived to be easier to use and dissolve. They also come in smaller pack sizes and can be bought in single unit…

Savoury snacks in Peru is seeing polarisation in packaging sizes in 2024, with local needs and preferences shifting in line with changing consumptions occasions and economic context. One trend is the growing preference for larger packaging sizes,…

Although self-service cafeterias saw very strong growth in terms of transactions and current value sales in 2023, nevertheless this remains the smallest category within consumer foodservice in Peru. It was also greatly affected by the pandemic, not…

Skin care was a winning category in Peru in 2023, seeing robust value growth and healthy volume growth. This positive trend is supported by the overall health and wellbeing trends which are influencing various beauty and personal care categories, and…

Sleep aids is a winner in consumer health in 2023, thanks to growing consumer awareness around such products and their benefits. This also stems from the era of the COVID-19 pandemic, which triggered both health and wellness trends and instances of…

Even though some small local grocers have been forced to close, this retail format continues to grow in Peru. The closeness these retailers have with their customers, often as family providers, and the strong tradition they have in the Peruvian…

In 2023, smokeless tobacco, e-vapour products and heated tobacco recorded rapid and robust rises in Peru, benefitting from trends that left other industry categories untouched. E-vapour products maintained extremely growth in terms of both volume and…

In 2024, snacks in Peru is facing challenges in the form of rising input prices and a decline in domestic consumption. Despite such setbacks, production and exports continue to grow, highlighting a shift in market dynamics. The increase in input…

The year 2023 witnessed significant growth among soft drinks players, primarily influenced by a notable rise in the country's average temperature. This increase was largely attributed to the onset of El Niño at the year's commencement and in the…

Peru’s government announced in the second half of 2023 that the country had entered an economic recession. This was a result of high inflation, the lingering effects of the pandemic, the strikes and protests following the replacement of former…

The year 2023 marked substantial growth for hydrating beverage brands, propelled by a notable increase in the country's average temperature due to El Niño at the year's onset and in the latter half of the year. These weather patterns intensified the…

The post-pandemic resumption of sporting activities, with consumers renewing their gymnasium and sports club memberships, has helped the recovery of sports nutrition, with sales patterns continuing to normalise following the atypical highs and lows…

Peru has been contending with a steady escalation in prices since 2021, a situation exacerbated in 2022 and 2023, affecting a wide array of consumer goods and services. The country's significant reliance on imported products and supplies means that…

The utilisation of store cards is on a notable decline, largely due to a transition where most stores have opted to partner with major operators in the market, like Visa or Mastercard. As a result, prominent department stores have ceased issuing…

Although the street stalls/kiosks saw healthy growth across all metrics in 2023, it is yet to reach pre-pandemic sales levels. This partly reflects lower levels of dynamism compared with other categories and consumer foodservice. Chained street…

In 2024, sugar confectionery in Peru is seeing boiled sweets losing ground among local consumers as lollipops gains traction. This trend can be attributed to several factors, including a lack of innovation in boiled sweets compared to lollipops. The…

Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…

Supermarkets in Peru felt the direct impact of the weakening economy in 2023, with current value sales declining for the second consecutive year. Since the Peruvian economy entered recession in 2023, over half of Peruvian families have been left…

Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…

Sweet biscuits, snack bars and fruit snacks in Peru in 2024 is inhabiting a challenge landscape marked by rising input prices and a decline in domestic consumption. This double impact has led to sluggish growth in retail volume sales. Despite a…

Chocolate spreads maintained its growth in 2023, in contrast to other categories within sweet spreads, which registered high growth rates during the COVID-19 crisis, but then saw sales fall away as life returned to normal and people started going…

In the midst of Peru's complex economic landscape, further exacerbated since December 2022 due to social protests and interruptions following the unconstitutional attempt to close the congress by former president Pedro Castillo, coupled with the…

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…

The different members of tobacco in Peru faced different fortunes in 2023. In cigarettes, the illicit market remained a serious threat that continued to undermine progress in a persistent trend. Peru’s economic and social crises are diverting…

After relative stagnation during the review period sales of toilet care saw stronger growth in retail volume terms in 2023. With people returning to busier lifestyles there was a renewed demand for products which could help maintain good hygiene in…

Tourist flows experienced significant growth during 2022 and have continued to grow in 2023, although to a lesser degree. However, they remain at levels below those seen immediately prior to the outbreak of COVID-19, especially in terms of the number…

The travel market of Peru has continued to grow in 2023, but to a lesser extent than in 2022. However, it is still a long way from reaching pre-pandemic levels, especially with regard to the arrival of foreign tourists. The main factors that have…

The vending channel witnessed a better performance in 2023 as sales began to normalise in the post-pandemic era. Whilst pre-pandemic consumption levels have not yet been reached, sales are moving closer to this point. One of the limitations to growth…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

Abbott Laboratorios SA maintains its lead in weight management and wellbeing, thanks to the success of its Ensure brand in supplement nutrition drinks. Indeed, Ensure holds a strong lead in the category overall, with around a third of all brand…

There has been a social and institutional crisis in Peru resulting from the dismissal of former president Pedro Castillo in December 2022, following a failed coup attempt. In addition, the country also faced an economic crisis in 2023 due to internal…

In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

While current value sales of yoghurt is expected to grow in 2023, constant value sales are expected to fall. This weak performance is reflected in the economy, which contracted in the first half of 2023. An unpopular government, bad weather, high…