Peru

Cat food in Peru is poised to record another solid performance in volume and current value growth terms in 2024. It continues to profit from the steady expansion of the country’s cat population, which is increasing at a faster rate than the dog…

Charge cards are not significant in Peru, nor are they noted in Euromonitor International data.

While current value sales of cheese is expected to grow in 2023, constant value sales are expected to fall. This weak performance is reflected in the economy, which contracted in the first half of 2023. An unpopular government, bad weather, high…

In Peru, chocolate confectionery continues to be impacted by high temperatures in 2024, thanks to climate conditions persisting from 2023, when there was barely any winter. 2024 began with El Niño and has seen high-temperature records in several…

In a difficult year for alcoholic drinks in Peru, cider/perry was one of the few bright spots with the category seeing double-digit growth in total volume terms for the second year running. The main reason for this was due to the fact that the…

Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…

Cigars, cigarillos and smoking tobacco overall saw double-digit dips in both volume and current value sales terms in 2023. Cigars and fine cut tobacco suffered reduced consumption as a result of economic stress, which also led to low levels of…

The global price of coffee has been rising in recent years due to increased demand, impacting the entire coffee industry. This has been particularly positive for Peruvian producers, as their foreign sales have increased amid record-breaking export…

Sales in colour cosmetics were strong in both value and volume terms in Peru in 2023. However, it is noted that the volume trajectory, albeit robust, is lower than the anticipated potential. While the return to out-of-home lifestyles rebounded…

In 2023, concentrates experienced significant growth due to a notable rise in the country's average temperatures driven by El Niño at the year's onset and later in the year. This heightened heat sensation prompted increased hydration needs and thirst…

Consumer credit has continued to witness robust growth in 2023, albeit at a moderated pace compared to the preceding two years. This growth encompasses both outstanding balances and gross lending, having already rebounded to pre-pandemic levels in…

Consumer foodservice through standalone continued to represent the majority of sales in this category in 2023; however, consumer foodservice through travel saw the most significant growth in terms of both transactions and current value sales thanks…

Consumer foodservice sales continued to grow significantly in 2023, but at a slower rate than seen in 2022. One of the key reasons for this growth was increased consumer appetites for dining out thanks to the elimination of pandemic-related…

Consumer health shows variable recovery in 2023, with an ongoing return to the normalisation of sales patterns following the atypical period of the pandemic. Challenges, however, continue, such as the departure of President Castillo's government, in…

Consumer lending has sustained notable growth in 2023, albeit at a more tempered pace compared to the robust expansions witnessed in the preceding years. This growth encompasses both the outstanding balance and gross lending, surpassing pre-pandemic…

Convenience retailers in Peru saw a further improvement in outlet development during 2023, with forecourt retailers and convenience stores both expanding. After the strong rebound in value growth witnessed in 2022, current value sales contracted…

Peru has been experiencing a sustained increase in prices since 2021, which slowed down but persisted in 2023.

Consumers have been returning to doctors’ surgeries in the post-pandemic landscape, thus hindering the sales of OTC medicines which they are instead accessing via prescription. This is noted to be the case with antihistamines, for example, along with…

The landscape of credit cards in 2023 exhibits a dynamic where growth, while still apparent, has tapered in comparison to preceding years. This slowdown is a result of heightened prudence exercised by users, stemming from their concern over the…

The dairy sector continues to be under strain in Peru in 2023 and while current value is expected to grow, volume sales are expected to fall, dragged down by the weak performance of evaporated milk, which is Peru’s most popular dairy product. This…