Peru

Eye care is another winning category in consumer health in Peru in 2023, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on…

Following a challenging period during the pandemic that led to the suspension of events and gatherings, resulting in people staying at home, the lifting of restrictions in 2022 significantly impacted sales of energy drinks. As social activities…

Peru has been experiencing a sustained increase in prices since 2021, with prices growing most rapidly in 2022 but continuing to rise in 2023. Although Peru is a country that has strong local brands, many of the final products and supplies are…

Shelf stable milk continues to benefit from the decline in consumption of evaporated milk. Consumers are increasingly switching to shelf stable milk, as it is healthier and the range is also increasing, in terms of packaging formats, as well as…

Dog food in Peru is projected to record a modestly improved result in total current value growth terms in 2024, while total volume sales are set to tip back into positive territory following a marginal decline in 2023. This is largely explained by…

During the pandemic, demand for dishwashing rocketed as hygiene concerns increased and people spent more time on average at home, thereby creating more dishes to clean. As expected, once the wave of infections and respective health restrictions…

After several years of dynamic current value growth, discounters in Peru saw current value sales decline in 2023. As the country fell into recession, some consumers switched towards using hypermarkets as they looked to economise. Discounters play a…

With consumers looking for greater convenience and ways to save money, direct selling in Peru has gained popularity in 2023. Affordable prices, regular promotional cycles and payment options at no extra cost are the main advantages of direct selling,…

The climatic context of 2023, caused by the El Niño Costero weather event, has increased digestive diseases such as diarrhoea and nausea, caused especially by rotavirus. Indeed, the National Centre for Epidemiology, Disease Prevention and Control…

Dietary supplements is enjoying healthy growth, with trends similar to those seen in vitamins. For example, products which offer multiple benefits are proving popular and, in this case, combination dietary supplements is showing the most robust…

Dermatologicals, in some regards, are driven by environmental factors. As such, the emergence of the El Niño Costero climatological event, which increased temperatures in Peru, especially along the coast, ultimately resulted in a higher number of…

The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency…

Sales in deodorants were supported by the weather conditions in Peru in 2023, resulting in healthy value growth and more tempered volume growth. Indeed, the country experienced hot temperatures in 2023, along with effects from the El Niño phenomenon…

The momentum of debit card usage continues to surge in 2023, mirroring the trend seen in recent years and maintaining its steadfast trajectory since the onset of the pandemic. The issuance of debit cards has remained notably robust, showcasing the…

The dairy sector continues to be under strain in Peru in 2023 and while current value is expected to grow, volume sales are expected to fall, dragged down by the weak performance of evaporated milk, which is Peru’s most popular dairy product. This…

The landscape of credit cards in 2023 exhibits a dynamic where growth, while still apparent, has tapered in comparison to preceding years. This slowdown is a result of heightened prudence exercised by users, stemming from their concern over the…

Consumers have been returning to doctors’ surgeries in the post-pandemic landscape, thus hindering the sales of OTC medicines which they are instead accessing via prescription. This is noted to be the case with antihistamines, for example, along with…

Peru has been experiencing a sustained increase in prices since 2021, which slowed down but persisted in 2023.

Convenience retailers in Peru saw a further improvement in outlet development during 2023, with forecourt retailers and convenience stores both expanding. After the strong rebound in value growth witnessed in 2022, current value sales contracted…

Consumer lending has sustained notable growth in 2023, albeit at a more tempered pace compared to the robust expansions witnessed in the preceding years. This growth encompasses both the outstanding balance and gross lending, surpassing pre-pandemic…