Peru

Growth in the meals and soups category has been driven by value rather than volume. With a marked rise in prices generally, volume sales have contracted. This has been a particularly prominent feature of categories like this, which are usually not…

Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to…

The lodging sector saw significant growth in 2022 and continued to grow in 2023, but to a lesser degree. However, its sales remained well below the levels registered prior to the pandemic, with growth rates being lower than the increase in flow of…

Sales through limited-service restaurants increased significantly in 2023, although growth in this respect was slower than in the previous year. However, consumption in the last quarter was slightly lower due to the economic downturn.

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

The year 2023 marked a period of growth for juice companies, propelled by a significant rise in average temperatures due to El Niño at the year's onset and in the latter half. These weather patterns led to heightened sensations of heat compared to…

Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different…

Hypermarkets in Peru faced a more upbeat scenario in 2023, driven by constant promotions and stronger demand for private label. As recession swept across Peru, more consumers switched to making monthly bigger purchases to save money in the long term.…

Amidst a tumultuous period, 2023 was a challenging year for hot drinks in Peru. The upheaval began with the ousting of President Castillo's government following a failed coup in December 2022. This led to widespread disruptions, prolonged protests,…

Home products specialists in Peru reported moderate value growth in 2023. Although consumers are still interested in improving their homes and are buying home-related products, high inflation has pushed up unit prices and shoppers are having to…

Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as…

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

Gum in Peru in 2024 is rising, but growth in retail volume sales is still insufficient to allow the category to fully recover to pre-pandemic levels. One significant factor contributing to this shortfall is the impact of price increases. While price…

The general merchandise stores channel in Peru includes department stores and variety stores, as both are characterised by selling a wide range of non-food products and to which consumers turn to buy various items in the same place, and to look for…

Full-service restaurants saw growth once again in 2023 thanks to the full lifting of pandemic restrictions and a return to both domestic and foreign tourism. Nevertheless, this growth was slower than seen in the previous year, and independent…

Premium fragrances led fragrances sales in Peru in 2023. Premium fragrances achieved healthy value and volume sales, albeit at lower growth rates than seen over the past couple of years, as the category normalised after the pandemic era slump. While…

Financial cards and payments have indeed witnessed substantial growth in 2023. However, this growth has seen a notable slowdown due to consumers adopting a more cautious approach to spending. Factors contributing to this caution include the sluggish…