Peru

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…

In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…

Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru.

Growth in the meals and soups category has been driven by value rather than volume. With a marked rise in prices generally, volume sales have contracted. This has been a particularly prominent feature of categories like this, which are usually not…

Sales in mass beauty and personal care in Peru were characterised by seller trends in 2023. Notably, direct sellers are investing in omnichannel strategies in order to boost sales. Although direct selling consultants continue to offer great value to…

The lodging sector saw significant growth in 2022 and continued to grow in 2023, but to a lesser degree. However, its sales remained well below the levels registered prior to the pandemic, with growth rates being lower than the increase in flow of…

Sales through limited-service restaurants increased significantly in 2023, although growth in this respect was slower than in the previous year. However, consumption in the last quarter was slightly lower due to the economic downturn.

The Lima in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

The year 2023 marked a period of growth for juice companies, propelled by a significant rise in average temperatures due to El Niño at the year's onset and in the latter half. These weather patterns led to heightened sensations of heat compared to…

Peru's economy is set to witness moderate growth over 2022-2027, driving an increase in per capita disposable income. This growth will influence consumer behaviour, with the middle youth dominating the top-income bracket, impacting luxury spending…

Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different…

Hypermarkets in Peru faced a more upbeat scenario in 2023, driven by constant promotions and stronger demand for private label. As recession swept across Peru, more consumers switched to making monthly bigger purchases to save money in the long term.…

Between 2022 and 2027, Peru's households are set to expand. While traditional family households remain prevalent, the growth of single-person households is notable due to factors like migration and evolving lifestyles as well as soaring urbanisation.…

Amidst a tumultuous period, 2023 was a challenging year for hot drinks in Peru. The upheaval began with the ousting of President Castillo's government following a failed coup in December 2022. This led to widespread disruptions, prolonged protests,…

Home products specialists in Peru reported moderate value growth in 2023. Although consumers are still interested in improving their homes and are buying home-related products, high inflation has pushed up unit prices and shoppers are having to…

Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as…

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…