Peru

In 2023, rising inflation, combined with political uncertainty and economic recession has curbed retail e-commerce sales in Peru to some extent. However, this channel is still in developing in Peru, with retail e-commerce accounting for only…

In 2023, the retail adult incontinence landscape in Peru showcased accelerated growth, in line with results noted across the late review period. In addition to growth rising from a small base, increasing awareness and consumer education has bolstered…

In Peru, the political and economic instability, coupled with high inflation and reduced employment levels, has fostered the growth of chilled processed red meat. These economic challenges have led consumers to seek more cost-effective alternatives…

Processed fruits and vegetables in Peru is demonstrating a notable trend: unlike other packaged food categories, it has not experienced significant price increases. This relative price stability has helped to slow down the decline in volume sales…

Premium beauty and personal care saw robust value sales in Peru in 2023, which was supported by new brands entering the arena.

The use of pre-paid cards has shown consistent growth over the last two years, particularly experiencing a notable surge in 2022 as pandemic-related restrictions were lifted and activities returned to a semblance of normalcy. However, in 2023, this…

Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand…

Peru’s economy continues to be sluggish in 2023 and this is dampening growth of plant-based dairy, as products are more expensive than traditional dairy products. An unpopular government, bad weather, high interest rates and inflation are all…

Total current value sales growth for pet products in Peru in 2024 is expected to be down slightly on 2023. This is mainly because the rate at which unit prices are rising has slowed in line with a reduction in inflationary pressures. Together with a…

Pet care in Peru is set to record slightly slower growth in total current value sales in 2024 than it did in 2023. This is mainly because pricing pressures have eased somewhat in line with falling inflation. However, along with a robust recovery in…

Although political instability and corruption continue to be themes in Peru, economic freedom is the third best in South America. Inflation is falling, but the economy is slowing and copper exports could be hindered further, whilst uncertainty in the…

Trends seen towards probiotics in dietary supplements are also influencing products for children. Consumer awareness of probiotics was increased during the era of health and wellbeing trends triggered by the pandemic, as people became better educated…

Other pet food in Peru is anticipated to post an improved result in total volume growth terms in 2024, while total current value sales are expected to contract at a lower rate than in 2023. This is primarily reflective of falling inflation, which has…

The year 2023 saw a significant rise in average temperatures nationwide, attributed to coastal El Niño and an intensified global El Niño. This surge in heat compelled individuals to prioritise hydration, leading to increased consumption of soft…

Evaporated milk is Peru’s most popular dairy product. However, it is increasingly getting bad press, as consumers realise how unhealthy the ingredients are. As such, evaporated milk has registered volume decline in recent years and is also expected…

Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…

In 2023, menstrual care in Peru recorded positive retail value sales, driven by price increases. While retail volume remained positive, levels were lower than in previous years. The complex economic context, in addition to the low penetration of…

Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…