Peru

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Natural increase will be the key driver of population expansion in Peru in 2021-2040. As the ageing trend accelerates consumer trends will be impacted and state resources will be put under further pressure. Urbanisation will continue at a rapid pace.…

Charge cards are not significant in Peru, nor are they noted in Euromonitor International data.

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

In 2022, Peru’s economy grew slower than the Latin American average due to the political turmoil and global challenges affecting trade. Private spending and gross fixed capital formation sustained the economy throughout the year. Consumer and…

Peru’s business environment is facing a high tax burden as well as a lack of skilled labour and political instability. However, the country ranks among the top third of countries in the Index of Economic Freedom due to its trade and investment…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

The Lima in Peru report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

Lima is projected to remain Peru’s most populous city by 2027, serving as a prime location for internet-based businesses due to its superior connectivity. Meanwhile, cities like Chimbote grapple with inflation, and Tacna enjoys high disposable…