Peru

In 2023, smokeless tobacco, e-vapour products and heated tobacco recorded rapid and robust rises in Peru, benefitting from trends that left other industry categories untouched. E-vapour products maintained extremely growth in terms of both volume and…

Sweet biscuits, snack bars and fruit snacks in Peru in 2024 is inhabiting a challenge landscape marked by rising input prices and a decline in domestic consumption. This double impact has led to sluggish growth in retail volume sales. Despite a…

Powders are replacing cubes as the preferred format for stock in Peru. Consumers prefer powders for reasons of practicality, as they are perceived to be easier to use and dissolve. They also come in smaller pack sizes and can be bought in single unit…

Peru has been experiencing a sustained increase in prices since 2021, which slowed down but persisted in 2023.

Abbott Laboratorios SA maintains its lead in weight management and wellbeing, thanks to the success of its Ensure brand in supplement nutrition drinks. Indeed, Ensure holds a strong lead in the category overall, with around a third of all brand…

Financial cards and payments have indeed witnessed substantial growth in 2023. However, this growth has seen a notable slowdown due to consumers adopting a more cautious approach to spending. Factors contributing to this caution include the sluggish…

Rice, pasta and noodles in Peru has been experiencing significant growth in unit prices, primarily driven by rising manufacturing and distribution costs. Contributing factors include increased commodity prices, notably for wheat due to Russia's…

NRT smoking cessation aids is not a notably significant category in Peru. Indeed, such products are niche and not widely available, and have failed to attract consumer’s attention. Smokers prefer to simply maintain their habit or opt for natural and…

Processed fruits and vegetables in Peru is demonstrating a notable trend: unlike other packaged food categories, it has not experienced significant price increases. This relative price stability has helped to slow down the decline in volume sales…

While current value sales of yoghurt is expected to grow in 2023, constant value sales are expected to fall. This weak performance is reflected in the economy, which contracted in the first half of 2023. An unpopular government, bad weather, high…

The dairy sector continues to be under strain in Peru in 2023 and while current value is expected to grow, volume sales are expected to fall, dragged down by the weak performance of evaporated milk, which is Peru’s most popular dairy product. This…

Charge cards are not significant in Peru, nor are they noted in Euromonitor International data.

In Peru, the political and economic instability, coupled with high inflation and reduced employment levels, has fostered the growth of chilled processed red meat. These economic challenges have led consumers to seek more cost-effective alternatives…

Consumers have been returning to doctors’ surgeries in the post-pandemic landscape, thus hindering the sales of OTC medicines which they are instead accessing via prescription. This is noted to be the case with antihistamines, for example, along with…