Peru

The post-pandemic resumption of sporting activities, with consumers renewing their gymnasium and sports club memberships, has helped the recovery of sports nutrition, with sales patterns continuing to normalise following the atypical highs and lows…

Eye care is another winning category in consumer health in Peru in 2023, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on…

Premium beauty and personal care saw robust value sales in Peru in 2023, which was supported by new brands entering the arena.

Health and beauty specialists have witnessed strong growth in Peru, despite the economic crisis unfolding during 2023, led by a solid performance from optical and health and personal care stores. Optical goods stores are seeing a recovery after the…

The year 2023 marked substantial growth for hydrating beverage brands, propelled by a notable increase in the country's average temperature due to El Niño at the year's onset and in the latter half of the year. These weather patterns intensified the…

Amidst a tumultuous period, 2023 was a challenging year for hot drinks in Peru. The upheaval began with the ousting of President Castillo's government following a failed coup in December 2022. This led to widespread disruptions, prolonged protests,…

Consumer lending has sustained notable growth in 2023, albeit at a more tempered pace compared to the robust expansions witnessed in the preceding years. This growth encompasses both the outstanding balance and gross lending, surpassing pre-pandemic…

The climatic context of 2023, caused by the El Niño Costero weather event, has increased digestive diseases such as diarrhoea and nausea, caused especially by rotavirus. Indeed, the National Centre for Epidemiology, Disease Prevention and Control…

Evaporated milk is Peru’s most popular dairy product. However, it is increasingly getting bad press, as consumers realise how unhealthy the ingredients are. As such, evaporated milk has registered volume decline in recent years and is also expected…

The travel market of Peru has continued to grow in 2023, but to a lesser extent than in 2022. However, it is still a long way from reaching pre-pandemic levels, especially with regard to the arrival of foreign tourists. The main factors that have…

The lodging sector saw significant growth in 2022 and continued to grow in 2023, but to a lesser degree. However, its sales remained well below the levels registered prior to the pandemic, with growth rates being lower than the increase in flow of…

The year 2023 saw a significant rise in average temperatures nationwide, attributed to coastal El Niño and an intensified global El Niño. This surge in heat compelled individuals to prioritise hydration, leading to increased consumption of soft…

Trends seen towards probiotics in dietary supplements are also influencing products for children. Consumer awareness of probiotics was increased during the era of health and wellbeing trends triggered by the pandemic, as people became better educated…

Shelf stable milk continues to benefit from the decline in consumption of evaporated milk. Consumers are increasingly switching to shelf stable milk, as it is healthier and the range is also increasing, in terms of packaging formats, as well as…

The use of pre-paid cards has shown consistent growth over the last two years, particularly experiencing a notable surge in 2022 as pandemic-related restrictions were lifted and activities returned to a semblance of normalcy. However, in 2023, this…

Peru’s economy continues to be sluggish in 2023 and this is dampening growth of plant-based dairy, as products are more expensive than traditional dairy products. An unpopular government, bad weather, high interest rates and inflation are all…

Even though consumers are increasingly aware of the health benefits of butter, margarine and spreads continues to account for most volume sales and registers the highest value and volume growth in 2023. Consumers are price sensitive, as the economy…

Growth in the meals and soups category has been driven by value rather than volume. With a marked rise in prices generally, volume sales have contracted. This has been a particularly prominent feature of categories like this, which are usually not…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…

In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…