Peru

Sales of home care saw mixed results in 2023 albeit most categories recorded growth in retail volume terms. The rising cost of manufacturing including supplies, packaging and transportation pushed companies to continue raising their prices. The sharp…

Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different…

2023 was a year of mixed results for alcoholic drinks in Peru. With a second consecutive year of high inflation and a sharp rise in living costs Peruvians became more cautious in their spending when it came to alcoholic drinks, with the most affected…

Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…

Premium fragrances led fragrances sales in Peru in 2023. Premium fragrances achieved healthy value and volume sales, albeit at lower growth rates than seen over the past couple of years, as the category normalised after the pandemic era slump. While…

After several years of dynamic current value growth, discounters in Peru saw current value sales decline in 2023. As the country fell into recession, some consumers switched towards using hypermarkets as they looked to economise. Discounters play a…

Although political instability and corruption continue to be themes in Peru, economic freedom is the third best in South America. Inflation is falling, but the economy is slowing and copper exports could be hindered further, whilst uncertainty in the…

In 2023, rising inflation, combined with political uncertainty and economic recession has curbed retail e-commerce sales in Peru to some extent. However, this channel is still in developing in Peru, with retail e-commerce accounting for only…

Home products specialists in Peru reported moderate value growth in 2023. Although consumers are still interested in improving their homes and are buying home-related products, high inflation has pushed up unit prices and shoppers are having to…

Although self-service cafeterias saw very strong growth in terms of transactions and current value sales in 2023, nevertheless this remains the smallest category within consumer foodservice in Peru. It was also greatly affected by the pandemic, not…

Even though some small local grocers have been forced to close, this retail format continues to grow in Peru. The closeness these retailers have with their customers, often as family providers, and the strong tradition they have in the Peruvian…

Other pet food in Peru is anticipated to post an improved result in total volume growth terms in 2024, while total current value sales are expected to contract at a lower rate than in 2023. This is primarily reflective of falling inflation, which has…

Men’s grooming achieved positive value and volume sales in Peru in 2023, albeit at slower growth rates than seen over the past two years. Although men are becoming more interested in taking care of their appearance in Peru, they tend to be more…

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…

The general merchandise stores channel in Peru includes department stores and variety stores, as both are characterised by selling a wide range of non-food products and to which consumers turn to buy various items in the same place, and to look for…

In 2023, the retail adult incontinence landscape in Peru showcased accelerated growth, in line with results noted across the late review period. In addition to growth rising from a small base, increasing awareness and consumer education has bolstered…

Sales through limited-service restaurants increased significantly in 2023, although growth in this respect was slower than in the previous year. However, consumption in the last quarter was slightly lower due to the economic downturn.

Full-service restaurants saw growth once again in 2023 thanks to the full lifting of pandemic restrictions and a return to both domestic and foreign tourism. Nevertheless, this growth was slower than seen in the previous year, and independent…

Bath and shower sales benefitted from the warm weather conditions in Peru in 2023, resulting in consumers taking showers more often. The country experiences hot temperatures in 2023, along with effects from the El Niño phenomenon which brought…

In 2023, nappies/diapers/pants in Peru recorded positive growth for both retail value and volume sales. Following the negative impact of COVID-19, when sales declined in line with home seclusion, the nappies/diaper/pants landscape reached 2019 volume…