Peru

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Peru.

In 2022, Peru witnessed population growth, driven by stable natural change and rising life expectancy. The country is facing the arrival of Venezuelan refugees, as well as political unrest. In 2022, Gen Z emerged as the largest generation, and is…

Peru’s business environment is facing a high tax burden as well as a lack of skilled labour and political instability. However, the country ranks among the top third of countries in the Index of Economic Freedom due to its trade and investment…

Peru's economy is set to witness moderate growth over 2022-2027, driving an increase in per capita disposable income. This growth will influence consumer behaviour, with the middle youth dominating the top-income bracket, impacting luxury spending…

In 2022, Peru’s economy grew slower than the Latin American average due to the political turmoil and global challenges affecting trade. Private spending and gross fixed capital formation sustained the economy throughout the year. Consumer and…