Peru

Hair care crept back into sub-decimal positive volume sales in 2023 in Peru, while value is more strongly supported by higher unit prices caused by inflationary pressures. Overall, hair care is being supported by at-home hair treatment and styling…

The vending channel witnessed a better performance in 2023 as sales began to normalise in the post-pandemic era. Whilst pre-pandemic consumption levels have not yet been reached, sales are moving closer to this point. One of the limitations to growth…

Laundry detergents had mixed fortunes in 2023 as Peru faced several challenges. The social conflicts that began at the end of 2022 following the dismissal of former president Pedro Castillo produced numerous production stoppages, which had a negative…

Despite Peru entering recession 2023, RTDs managed to deliver strong growth in total volume terms, with these products continuing to attract new consumers. Apart from the novelty of these products, factors such as the wide variety of brands and…

Total current value sales growth for pet products in Peru in 2024 is expected to be down slightly on 2023. This is mainly because the rate at which unit prices are rising has slowed in line with a reduction in inflationary pressures. Together with a…