Peru

Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…

Consumer foodservice sales continued to grow significantly in 2023, but at a slower rate than seen in 2022. One of the key reasons for this growth was increased consumer appetites for dining out thanks to the elimination of pandemic-related…

In 2024, snacks in Peru is facing challenges in the form of rising input prices and a decline in domestic consumption. Despite such setbacks, production and exports continue to grow, highlighting a shift in market dynamics. The increase in input…

Savoury snacks in Peru is seeing polarisation in packaging sizes in 2024, with local needs and preferences shifting in line with changing consumptions occasions and economic context. One trend is the growing preference for larger packaging sizes,…

2023 was a year marked by recession in Peru, which directly impacted the consumption of alcoholic drinks. Nonetheless, while sales of more expensive options such as wine and spirits saw a sharp decline in sales in total volume terms demand for beer…

The different members of tobacco in Peru faced different fortunes in 2023. In cigarettes, the illicit market remained a serious threat that continued to undermine progress in a persistent trend. Peru’s economic and social crises are diverting…

Oral care is saw small value growth in Peru in 2023, with volume growth only just managing to achieve a sub-decimal positive figure. However, the baseline demand for oral care supports the category overall. Indeed, as consumers continue to become…

The expansion of depilatories in 2023 was tempered by the growth in in-salon beauty treatments in Peru. Cosmetic hair removal treatments, such as laser treatments, are seeing a growing acceptance among Peruvian consumers, thus impacting the frequency…

Sales of polishes plummeted in retail volume terms in 2020 following the outbreak of COVID-19 with consumer priorities switching to more essential needs. Although the pandemic is now over volume sales remain well below pre-pandemic levels with demand…

Sales of home insecticides received an extra boost in 2023 due to the considerable increase in temperatures throughout Peru, which was linked to the El Niño and Niño Costero phenomena. This phenomena has increased the presence of insects such as…

Ice cream in Peru is benefitting from high temperatures in 2024, with the country seeing a long hot season throughout 2023 and 2024 and barely any sign of winter. 2024 began with an El Niño phenomenon that brought intense heat waves in different…

2023 was a year of mixed results for alcoholic drinks in Peru. With a second consecutive year of high inflation and a sharp rise in living costs Peruvians became more cautious in their spending when it came to alcoholic drinks, with the most affected…

Cigarettes in Peru continued to suffer from persistent illegal trade in 2023. Since the beginning of the COVID-19 pandemic, the advance of the illicit market - essentially composed of smuggling – has been relentless, with illicit trade in 2023…

Premium fragrances led fragrances sales in Peru in 2023. Premium fragrances achieved healthy value and volume sales, albeit at lower growth rates than seen over the past couple of years, as the category normalised after the pandemic era slump. While…

After several years of dynamic current value growth, discounters in Peru saw current value sales decline in 2023. As the country fell into recession, some consumers switched towards using hypermarkets as they looked to economise. Discounters play a…

Although political instability and corruption continue to be themes in Peru, economic freedom is the third best in South America. Inflation is falling, but the economy is slowing and copper exports could be hindered further, whilst uncertainty in the…

Dog food in Peru is projected to record a modestly improved result in total current value growth terms in 2024, while total volume sales are set to tip back into positive territory following a marginal decline in 2023. This is largely explained by…

Cat food in Peru is poised to record another solid performance in volume and current value growth terms in 2024. It continues to profit from the steady expansion of the country’s cat population, which is increasing at a faster rate than the dog…

Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…

Skin care was a winning category in Peru in 2023, seeing robust value growth and healthy volume growth. This positive trend is supported by the overall health and wellbeing trends which are influencing various beauty and personal care categories, and…