Peru

Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more…

Despite the economic slowdown, appliances and electronics specialists in Peru reported steady sales growth in 2023 supported by inflationary-led price increases. The rising cost of living and recessionary conditions have weakened purchasing power.…

Cigars, cigarillos and smoking tobacco overall saw double-digit dips in both volume and current value sales terms in 2023. Cigars and fine cut tobacco suffered reduced consumption as a result of economic stress, which also led to low levels of…

Rising consumer interest in receiving a more personalised service and advice is drawing consumers into apparel and footwear specialists in Peru. Consumers value the fast service offered by these retailers, especially in contrast to department stores,…

RTD coffee in Peru remains relatively niche, with awareness and penetration significantly affected during the COVID-19 pandemic. Despite the initial launch of new brands like Nescafé Cold Brew in early 2020, accompanied by extensive marketing…