Peru

Eye care is another winning category in consumer health in Peru in 2023, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on…

Trends seen towards probiotics in dietary supplements are also influencing products for children. Consumer awareness of probiotics was increased during the era of health and wellbeing trends triggered by the pandemic, as people became better educated…

The year 2023 saw a significant rise in average temperatures nationwide, attributed to coastal El Niño and an intensified global El Niño. This surge in heat compelled individuals to prioritise hydration, leading to increased consumption of soft…

Shelf stable milk continues to benefit from the decline in consumption of evaporated milk. Consumers are increasingly switching to shelf stable milk, as it is healthier and the range is also increasing, in terms of packaging formats, as well as…

Even though consumers are increasingly aware of the health benefits of butter, margarine and spreads continues to account for most volume sales and registers the highest value and volume growth in 2023. Consumers are price sensitive, as the economy…

The use of pre-paid cards has shown consistent growth over the last two years, particularly experiencing a notable surge in 2022 as pandemic-related restrictions were lifted and activities returned to a semblance of normalcy. However, in 2023, this…

Peru’s economy continues to be sluggish in 2023 and this is dampening growth of plant-based dairy, as products are more expensive than traditional dairy products. An unpopular government, bad weather, high interest rates and inflation are all…

Growth in the meals and soups category has been driven by value rather than volume. With a marked rise in prices generally, volume sales have contracted. This has been a particularly prominent feature of categories like this, which are usually not…

Herbal/traditional remedies is benefitting from a combination of factors which are pushing consumers towards this area of medicine. One element is the economic context, with high inflation leading to lower consumer purchasing power. In this sense,…

In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…