Paraguay

Total volume sales of alcoholic drinks in Paraguay maintained positive growth in 2023. Demand was boosted by the full resumption of society in the wake of the pandemic and subsequent release of pent-up demand as well as the return of tourism.…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Paraguay’s consumption of tobacco declined once again in 2023 as smoking prevalence continued to fall. The increased awareness of the harmful effects of smoking on health, anti-tobacco policies, such as bans on advertising, the inclusion of health…

The number of households is set to increase moderately, while the average household size will shrink in Paraguay over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to…

The report examines the economic landscape of Paraguay and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, government…

The beauty and personal care market sustained little growth in either value or volume terms in 2023. The market suffered from increased smuggling from Argentina which negatively affected sales of hair care and oral care in particular. Despite…

Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…

In 2023 the main influence on home care sales was the full resumption of society in the wake of the pandemic and less time spent at home. In general, categories related to disinfection and surface care posted the steepest declines as the pandemic…

Natural increase will drive rapid population expansion in Paraguay in 2021-2040. Ageing will quicken; however, Paraguay will remain relatively young in terms of its median age. The country has the potential to benefit from a demographic dividend as…

A weak rule of law and endemic corruption hamper economic freedom in Paraguay, although the tax burden remains very low and government finances are sustainable. In the medium term, the economy will outperform the regional average and inflation has…