Nigeria

Rampant corruption and poor enforcement of property rights continue to hinder Nigeria’s business environment, while heavy constraints on investment capital flow deter potential investors. Nevertheless, Nigeria ranks among the global leaders in labour…

Butter and spreads demonstrates improved volume growth in 2023 compared to the previous year, rebounding slightly after a decline in 2022. Despite this positive trend, the presence of persistently high inflationary conditions throughout 2023 hinders…

The bars/pubs category, which is the major driver of cafés/bars, suffered strong decline in real value terms as consumers’ purchasing power was impacted by the harsh economic conditions resulting from the removal of the fuel subsidy. Consumers…

Young adults are the primary consumers of carbonates in Nigeria, although adults also contribute to consumption. Despite economic challenges, a significant portion of the population, consumes two bottles of soft drinks per day on average. The…

Charge cards had no presence in Nigeria over the review period. This is not expected to change over the forecast period.