Nigeria

In beauty and personal care in Nigeria in 2023, a poor economic environment characterised by high inflation and weak consumer spending power led to a drop in demand. Demand fell across categories as consumers struggled with heavy pressure on…

In 2023, beer witnessed substantial decline in volume terms as the ongoing high inflationary conditions in Nigeria weakened consumer purchasing power. Beer unit prices rose significantly due to rising production costs caused by higher fuel costs and…

Bleach performs well in retail volume growth regardless of the high inflation that impacted consumers' purchasing power. The product is considered essential in-home care, with consumers applying bleach to their white clothes or clothes with stubborn…

Modern fast food outlets scattered across Nigeria significantly contribute to on-trade bottled water sales. Restaurants, canteens, food shacks, and bars remain vital channels for on-trade volume sales of bottled water. However, off-trade sales…

Breakfast cereals recorded a substantial decline in retail and foodservice volume sales in 2023 due to adverse economic conditions and high inflation. Besides local currency depreciation, there was a cash shortage caused by a Federal Government…