Nigeria

Consumers are becoming more conscious of the significance of maintaining a balanced diet, recognising that modern lifestyles, characterised by long work hours and frequent dining out, often contribute to unhealthy eating habits. Consequently,…

Inadequate sanitation and hygiene significantly contribute to digestive problems among consumers. Rural areas face even greater challenges in accessing clean water, exacerbating the issue. While some urban regions also contend with these issues,…

Direct selling in Nigeria faced challenges in 2023 as the country grappled with high inflation, resulting in decreased purchasing power among consumers. The direct selling model, predominantly conducted through social commerce and word of mouth, saw…

Despite the potential for affordability offered by discounters, the overall spending power of Nigerian consumers experienced a decline, dampening the growth for this retail channel in Nigeria in 2023. With inflation soaring, consumers became…

Dishwashers experienced a substantial volume decline in 2023, primarily attributable to the severe economic conditions characterised by high inflation, significantly restricting consumer spending power. Considered niche and non-essential by the…