Nigeria

Like other categories of beauty and personal care, men’s grooming in Nigeria was negatively impacted by poor economic conditions in 2023. While the category grew in retail current value terms, retail volume sales and retail value (constant 2023…

Meals and soups declined in volume terms in 2023 following a strong negative decline in 2022. This remains a relatively niche category in Nigeria and is widely considered non-essential. Consequently, as consumers focused on essentials and sought to…

In 2023, mass beauty and personal care in Nigeria derived some traction from consumer incomes being impacted strongly in a weak economy. In general, consumers sought cheaper brands, especially for perceived essential categories like skin care. Mass…

Chained limited-service operators continue to perform well in 2023 despite the high inflation that has impacted consumers’ purchasing power. The desire to eat out or order quality and hygienic food online among generation Z and millennial consumers…

High inflation fuelled retail value growth in 2023, leading to double-digit value results for laundry care. Despite the price increases, sub- categories such as hand wash detergent and bar soap registered retail volume growth due to their essential…

The demand for large cooking appliances faced a significant downturn in 2023, primarily due to harsh economic conditions prevailing during the year. High inflation, currency depreciation, and increased fuel costs severely constrained consumer…

Amidst economic challenges and escalated retail prices, there is a rising trend among Nigerian consumers to frequent fast food outlets, increasingly serving as channels for on-trade consumption. This growing consumer behaviour significantly…

Sales of jeans saw a double-digit decline in retail volume terms in 2023 due to the challenging economic conditions. In particular, the high inflation being seen in Nigeria placed limits on consumer spending power. Inflation was driven by the…

In-car entertainment is expected to register further volume decline in 2023. There are several factors leading to the decline. Imports of cars is expected fall both for new and second-hard cars, as continuing elevated inflation and also a significant…

Several factors are expected to lead to a double-digit volume decline in imaging devices. Continuing elevated inflation and significant currency devaluation has reduced consumer purchasing power and in particular has made imported product more…

Ice cream consumption in Nigeria has taken a downturn in volume terms in 2023, following a significant drop in 2022. This decline can be largely attributed to the prevailing inflationary conditions spurred by a depreciated local currency and various…

Following the takeover by Retail Supermarkets Nigeria in 2021, Shoprite embarked on a significant expansion drive, signalling robust growth for hypermarkets in Nigeria in 2023. The opening of new outlets, such as the flagship store in Port-Harcourt,…

In 2023, coffee experienced the most significant surge in volume sales, largely attributed to urbanisation and the evolution of corporate working environments. As Nigerians adopt busier routines and structured work hours, coffee has emerged as a…

Sales of hosiery slumped in retail volume terms in 2023 as the challenging economic conditions in Nigeria put pressure on disposable income. With high inflation limiting consumer spending power consumers were forced to become more frugal and to focus…

Home video is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made…

The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by…

Home care experienced substantial, double-digit retail value growth in 2023, driven by rising inflation and increased price points. However, the government's removal of the fuel subsidy hit consumers hard, along with rising prices, and the sharp…

Home audio and cinema is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. As a result, consumers focus on…