Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sales of hosiery slumped in retail volume terms in 2023 as the challenging economic conditions in Nigeria put pressure on disposable income. With high inflation limiting consumer spending power consumers were forced to become more frugal and to focus…
Home video is expected to register a fall in volume sales in 2023. Continued high inflation, as well as a significant devaluation of the naira, is expected to reduce consumer purchasing power further. In particular, currency devaluation has made…
The high inflation rate in 2023 significantly contributed to the growth of home products specialists in Nigeria. The Federal Government's support for mortgage loans, particularly the increase in loan limits from fifteen million to fifty million…
In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…
The high inflation rate fuelled double-digit retail value growth for home insecticides, with consumers constrained budgets contributing to the strong growth of mosquito coils and other home insecticides in volume terms. These products are viewed by…