Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Lagos in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Volume sales in chocolate confectionery in Nigeria continue to trend downwards in 2023, following the considerable decline witnessed in 2022. The prevailing macroeconomic conditions in Nigeria, particularly rampant inflation, has persisted from 2022…
2023 is witnessing a small drop in volume sales for gum in Nigeria, continuing on from the sharper decline seen in the previous year, 2022. The decline is primarily driven by soaring unit prices, catalysed by persistent inflationary pressures in the…
Ice cream consumption in Nigeria has taken a downturn in volume terms in 2023, following a significant drop in 2022. This decline can be largely attributed to the prevailing inflationary conditions spurred by a depreciated local currency and various…
The savoury snacks market in Nigeria is recording a decline in volume sales in 2023, primarily due to the heightened unit prices that have been sharply escalating since 2022. Inflationary pressures have negatively impacted consumer spending power,…