Nigeria

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

In Nigeria, the number of households is expected to see a moderate increase from 2022 to 2027, with couples with children remaining the predominant household type. In 2022, household spending was impacted by an inflation rate of 18.8%, leading to…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Nigeria's consumer income growth is expected to lag behind the regional average over 2022-2027, double-digit inflation and elevated unemployment hindering income gains. Climate change and persisting war in Ukraine add to rising food prices,…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…