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Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Credit in Nigeria

Nov 2023

A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this, the government has implemented some difficult decisions in order to stabilise the economy, including ending a…

USD 1,195
Country Report

Cheese in Nigeria

Sep 2023

Cheese, as a product area, witnesses a substantial volume decline in 2023, although the rate of decline is less steep in comparison to the pronounced contraction observed in 2022. This decline can be attributed to the ongoing impact of challenging…

USD 1,195
Country Report

Imaging Devices in Nigeria

Jul 2023

Several factors are expected to lead to a double-digit volume decline in imaging devices. Continuing elevated inflation and significant currency devaluation has reduced consumer purchasing power and in particular has made imported product more…

USD 990
Country Report

Headphones in Nigeria

Jul 2023

Despite a difficult economic situation, with continuing elevated inflation and significant devaluation of the naira, headphones is expected to register volume growth. This is largely driven by the popularity of mass TWS earbuds, which is expected to…

USD 990
Country Report

Consumer Electronics in Nigeria

Jul 2023

The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. A new government inherited a sluggish economy, record debt and shrinking oil output, due to creaking infrastructure. On foot of this,…

USD 2,750
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