Nigeria

Ice cream consumption in Nigeria has taken a downturn in volume terms in 2023, following a significant drop in 2022. This decline can be largely attributed to the prevailing inflationary conditions spurred by a depreciated local currency and various…

Cigars, cigarillos and smoking tobacco declined steadily in retail volume terms over 2023. The weak economic conditions had a considerable impact on the category’s performance. High inflation weakened consumer spending power, whilst unit prices rose…

Overweight and obesity have witnessed a surge in Nigeria, particularly in urban areas where the consumption of processed, unhealthy foods high in fats and calories is prevalent. Consequently, there has been an increased demand for OTC medications to…

In 2023, coffee experienced the most significant surge in volume sales, largely attributed to urbanisation and the evolution of corporate working environments. As Nigerians adopt busier routines and structured work hours, coffee has emerged as a…

Overall mobile phones are expected to register volume decline in 2023. Continuing elevated inflation and also a significant devaluation of the naira leads to a significant fall in consumer purchasing power. In particular, currency devaluation has…

After years of robust volume growth, even under challenging economic conditions, sugar confectionery in Nigeria saw a significant downturn in 2022 in a trend that has carried on into 2023 albeit at a substantially more tempered pace. The main factors…

2023 is witnessing a small drop in volume sales for gum in Nigeria, continuing on from the sharper decline seen in the previous year, 2022. The decline is primarily driven by soaring unit prices, catalysed by persistent inflationary pressures in the…

In 2023, apparel and footwear specialists in Nigeria contended with a challenging retail environment characterised by low consumer purchasing power and rising inflation. As consumers prioritised essential items such as groceries and medicine,…

The year 2023 did not witness significant new launches or packaging innovations in RTD tea. Slower growth in RTD tea compared to previous years is attributed to economic slowdowns and naira devaluation, resulting in heightened production costs.…

While Nigeria still mainly operates with cash, debit cards are the most popular financial card and continue to gain further penetration and in 2023, both number of cards and transaction values are expected to increase, with a double-digit constant…